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Topic: Nickelodeon

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye 'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

July 7, 2013, 10:51 PM EDT

Viacom Finishes Major Upfront Biz Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

June 17, 2013, 4:39 PM EDT

Senators Urge Nick to Stop Airing Junk Food Ads to Kids Nutrition advocates convince four lawmakers to join fight

Nickelodeon is in the cross-hairs of food and nutrition advocates again, who have convinced four Democratic Senators to fire off a letter to the Viacom-owned net urging it to stop…

June 10, 2013, 2:13 PM EDT

How Lego Became the Most Valuable Toy Company in the World A bucketload of license deals

“Guys, please don’t take pictures of that,” said the publicist ushering journalists around Lego’s booth at this past February’s Toy Fair in New York. Indeed, several little configurations of plastic…

April 15, 2013, 10:09 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

Ad Blasts Nickelodeon for Airing Junk Food Spots Group says Nick should adopt nutrition policies like Disney and Ion

For nutritionists, when it comes to advertising junk food to kids, Nickelodeon is public enemy No. 1. Or, as the Center for Science in the Public Interest put it in…

March 14, 2013, 11:44 AM EDT

Community Star Gillian Jacobs's Biggest Time Suck Is Vine Loves NPR, RuPaul

Who Gillian Jacobs Age 30 Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduate Base Los Angeles What’s the first information you consume…

March 6, 2013, 7:09 AM EST

Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers Kids' net finally stops the ratings bleeding

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall…

February 26, 2013, 5:43 PM EST

A la Carte Wars: Cablevision Sues Viacom for Bundling MSO goes to the mattresses over widespread industry practice

In an apparent bid to set a legal precedent, Cablevision on Tuesday announced that it has filed a lawsuit against Viacom for “bundling,” the practice by which programmers force distributors…

February 26, 2013, 3:43 PM EST

Nickelodeon Ad Sales a Drag on Viacom Earnings Media giant ramps up development in bid to halt ratings skid

This morning's look back on the last quarter was not much fun for Viacom. Revenue was down 16 percent to $3.31 billion, earnings declined to $461 million, and per-share earnings…

January 31, 2013, 10:00 AM EST

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