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Topic: Nickelodeon

The Story of Kids TV Mastermind Fred Seibert

Cultivating a whole new generation of weird in animation

Fred Seibert is sitting in his New York office, filled with Legos and comic books, talking enthusiastically about his first big failure. Thirty-two years ago, Seibert was hired away from his…

Nickelodeon Programming Exec Talks About What Defines the Post-Millennial Generation

Sarah Noonan also discusses finding the next hit kids show

Specs Who Sarah Noonan Age 44 New gig Svp, live-action content, Nickelodeon Old gig Svp, casting, Nickelodeon You’re best known for casting celebrity voices on SpongeBob as well as The Fairly OddParents and Jimmy Neutron.…

Viacom Sees a Softer Scatter Market in November, Recovers in December

Dauman says ratings are up again, especially at Nick

Viacom's Q4 earnings call included the first discussion of scatter cable prices so far, with the company reporting a 3 percent increase in the market "tempered somewhat by ratings at…

No Ads for New Nickelodeon Channel (Yet)

Programmable kids' net may opt for parent-targeted spots

My Nickelodeon Jr. is set to launch on Verizon in the coming months—and presumably on other systems soon thereafter—but there's one thing you won't be seeing on the network at…

Time Warner Cable, Viacom Ink New Carriage Deal

Multiyear pact includes provision for streaming app

Five years ago, a nasty carriage feud between Time Warner Cable and Viacom brought Dora the Explorer to tears. This time around, the two sides hashed out a new affiliate…

Viddiverse Is Designed to Be a YouTube/Vine for Kids

Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

MTV Networks Come Back With Stronger Ad Sales Than Last Year

Dauman cites increased retail spend, better programming

Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a…

Your iPad Is Now Your Kid's TV

Talk about early adopters

Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.…

Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad

Long-term aim is to get Nickelodeon to reject unhealthy advertising

Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other…

Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings

But licensing revenue may outweigh the loss of GRPs

The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service…

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