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Topic: Nickelodeon

No Ads for New Nickelodeon Channel (Yet) Programmable kids' net may opt for parent-targeted spots

My Nickelodeon Jr. is set to launch on Verizon in the coming months—and presumably on other systems soon thereafter—but there's one thing you won't be seeing on the network at…

January 15, 2014, 12:25 PM EST

Time Warner Cable, Viacom Ink New Carriage Deal Multiyear pact includes provision for streaming app

Five years ago, a nasty carriage feud between Time Warner Cable and Viacom brought Dora the Explorer to tears. This time around, the two sides hashed out a new affiliate…

December 24, 2013, 3:41 PM EST

Viddiverse Is Designed to Be a YouTube/Vine for Kids Entrepreneur looks to build parent- and brand-safe social network for tweens

"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up…

November 25, 2013, 9:58 PM EST

MTV Networks Come Back With Stronger Ad Sales Than Last Year Dauman cites increased retail spend, better programming

Viacom CEO Philippe Dauman was upbeat on Wednesday's earnings call, and had reason to be: the network's fortunes on the ad sales front at MTV Networks, which has had a…

November 14, 2013, 10:19 AM EST

Your iPad Is Now Your Kid's TV Talk about early adopters

Just call them the very early adopters. By now, everyone’s got a story about a kid who swipes at magazines, televisions and even windows because they’ve assimilated the iPad technique.…

November 3, 2013, 9:57 PM EST

Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad Long-term aim is to get Nickelodeon to reject unhealthy advertising

Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other…

September 25, 2013, 11:09 AM EDT

Analyst: Netflix Deal Is Cannibalizing Cartoon Network’s Linear TV Ratings But licensing revenue may outweigh the loss of GRPs

The post-Netflix results are in and they ain’t pretty for Cartoon Network, according to analysts at Bernstein Research Group. Since the network put up programs on the over-the-top streaming service…

September 12, 2013, 5:12 PM EDT

Nickelodeon's Jim Perry on His Network and the State of the Market Largest kids' net logs upfront increases

After a particularly painful ratings drop-off, Nickelodeon is turning things around. The cable network has always controlled the lion's share of the GRPs in the kids' TV market (more than…

July 15, 2013, 4:01 PM EDT

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye 'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

July 7, 2013, 10:51 PM EDT

Viacom Finishes Major Upfront Biz Network group goes for volume over pricing again

Viacom has inked the last of its major upfront deals, pulling in increases of between 2 percent and 7 percent—two among clients who opted to increase volume 10 percent or…

June 17, 2013, 4:39 PM EDT

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