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Topic: Nickelodeon

Nickelodeon Unveils Subscription Service for Preschoolers at Upfront Noggin app will stream Blue's Clues and more for $5.99 a month

Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan;…

February 25, 2015, 5:48 PM EST

The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

February 23, 2015, 12:00 AM EST

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

January 14, 2015, 5:27 PM EST

Nickelodeon Shifts Its $10 Million Media Business Cable network hires Spark after a review

Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly…

December 4, 2014, 10:54 AM EST

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors Conglom is trying to figure out the multiplatform game

As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it…

November 10, 2014, 12:02 AM EST

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

September 8, 2014, 10:38 PM EDT

Predictive Data Boosts Social Messaging by 91% Helps media and entertainment brands the most

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found…

August 19, 2014, 11:27 AM EDT

The 10 Strangest TV Promo Items We've Ever Received Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

August 8, 2014, 1:44 PM EDT

What Women Watch on TV Their viewing habits may surprise you

In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before…

March 31, 2014, 11:09 PM EDT

Google and Viacom Finally Bury the Hatchet Lengthy appeals process ends

After years of in-court bickering and appeals overturning appeals, Google and Viacom have finally decided to end their lengthy legal squabble over more than 150,000 clips on YouTube of everything…

March 18, 2014, 12:06 PM EDT

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