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Topic: Nhl

Kraft Is About to Make Over Local Hockey Rinks in the U.S. Too

Partnership with NHL, NBC and others migrates from Canada

Hockey is part of the fabric of Canada where for the past eight years Kraft has spent $1.6 million to refurbish local rinks and turn them into showcases for televised,…

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

Instagram Absolutely Loved This Young Woman's Snowboarding Stunt

Elena Hight's 'double backside alley-oop rodeo' killed in social

It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in…

Sports Brands Are Winning Big With Instagram Videos

Seven of the top 10 come from category

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos. Well, sports have take over the scene, with seven of the spots in the rankings…

Nick Kroll Steals the Stanley Cup in Comedy Short for NBC's NHL Coverage

Brooklyn Brothers switches sports

Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage. At least, that's the premise of this long-form ad for NBC Sports'…

Time Inc. Announces Launch of New Sports Network

Partners include MLB, NHL, NBA

Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business…

NHL Network Preps Olympics Highlights Show

NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

Pro Sports Leagues Targeted in Tax Reform Movement

Taxing NFL and NHL could add $109 million to federal revenue

Professional sports leagues like the National Football League and the National Hockey League are getting swept up in the move towards tax reform in Congress. Two bills introduced in the the…

App Lets Fans Play New Call of Duty Game With Their Sports Heroes

New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

Will Controversial Sports Team Names Be Gone in Five Years?

Prominent Native American activist says yes

Could the National Football League’s Washington Redskins and other pro teams with names that some groups and individuals find offensive shed those monikers sooner rather than late? Perhaps in the…

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