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Sports Brands Are Winning Big With Instagram Videos Seven of the top 10 come from category

Earlier this month, fashion brands were dominating the weekly VideoWatch/Shareablee top 10 chart for Instagram videos. Well, sports have take over the scene, with seven of the spots in the rankings…

May 27, 2014, 5:18 PM EDT

Nick Kroll Steals the Stanley Cup in Comedy Short for NBC's NHL Coverage Brooklyn Brothers switches sports

Nick Kroll really wants to play in the NHL—so badly, he'll steal the Stanley Cup and hold it hostage. At least, that's the premise of this long-form ad for NBC Sports'…

April 3, 2014, 4:36 PM EDT

Leo Burnett Honors Chicago Blackhawks With McDonald's Hockey-Stick Fries Hometown support at a bus shelter

Would you like an NHL championship with that? Leo Burnett in Chicago found an appetizing way to support the Blackhawks during their Stanley Cup run this summer, creating a special…

June 27, 2013, 9:20 AM EDT

NHL Uses Full-Page Newspaper Ads to Apologize to Fans for Lockout Letter to run in every franchise city

Sorry is as sorry does. Case in point: The National Hockey League is placing full-page apology ads in major U.S. and Canadian newspapers in the run-up to resumption of play…

January 18, 2013, 8:32 AM EST

Chicago Blackhawks Get Stanley Cup Ad Without Being in Finals

The Stanley Cup Finals begin Wednesday, with the Boston Bruins and Vancouver Canucks squaring off for the NHL title. But Reebok has a soft spot for the Chicago Blackhawks, who…

May 31, 2011, 8:41 AM EDT

Stanley Cup glory goes unspoken in Y&R ad

Young & Rubicam in New York finds just the right words—none at all—in the excellent NHL promo below for the Stanley Cup Finals, which Chicago currently leads Philadelphia by…

June 3, 2010, 1:19 PM EDT

NHL playoffs about to get excessively hairy

Nine NHL playoff teams have launched a charity Beard-a-Thon campaign, with ad support by Cenergy and Fuseideas. Hockey players like to grow beards because it hides their many facial scars.…

April 22, 2009, 3:19 PM EDT

Pittsburgh sports fans, it's time to move on

Pittsburgh has other pro sports teams besides the Super Bowl-winning Steelers? It's true! But they're all hopeless losers who haven't worn championship rings since dinosaurs roamed the earth. All the…

February 5, 2009, 9:43 AM EST

MasterCard traces a hockey legend's scars

I usually hate commercials that use tough-guy sports metaphors. But this MasterCard spot by MacLaren McCann in Toronto "cuts" through the clutter in the most literal sense of the word…

October 17, 2008, 3:20 PM EDT

A new NHL season, and the gloves are off

One city picking a fight with another city? You'd have to say that this nicely captures the spirit of pro hockey. The Detroit Red Wings won the National Hockey League…

October 15, 2008, 8:17 AM EDT