Topic: Nhl

NHL Names Pandora's Heidi Browning New Chief Marketing Officer

4 major sports leagues now have female CMOs

In an effort to continue extending its brand throughout the nation, the National Hockey League today named Heidi Browning as its new executive vp and chief marketing officer, effective Oct.…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

The site will also air live baseball

As Yahoo figures out the future of its company, it's making a big bet on live sports. The struggling tech and media giant announced a deal Thursday morning with the National…

Here’s How Much the Pentagon Paid Sports Teams for Military Tributes

'Paid patriotism' has cost taxpayers $6.8 million since 2012

You know the scene—a stadium full of 60,000 thankful fans gives a standing ovation as the Jumbotron shows members of the military, or an active-duty soldier shows up to surprise…

How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?

28 clubs are on the hook

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

It promises to be 'DVR-proof and noisy'

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs. Part of the "Every Game. Every Night. Don't Miss a…

Despite Domestic Abuse Scandal, The Baltimore Ravens Were a Hot Ticket for Women in '14

NFL club was No. 2 in sports on StubHub

Men and women truly have different tastes even when it comes to sports teams. According to data from ticket resale service from StubHub, the top purchased team tickets by women…

Will the NHL Stoke More Interest in Its 2015 Winter Classic by Going With Epix over HBO?

Documentary series returns tonight on new network

Every New Year, the National Hockey League takes one of its regular-season games outdoors—an old-school showdown in the freezing-cold elements. And this time, it's looking for innovative ways to draw…