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Topic: Nfl

These NFL Teams Lead the League in Digital Engagements Heading Into the New Season

Another win for Brady and the Patriots

Love 'em or hate 'em, you can't deny the New England Patriots drive the conversation more than any other team in the National Football League, and we have the data…

New Era Looks to Feature the Next Generation of NFL Stars in Ad Push

Rising talent tapped to show off official sideline caps

New Era is going young to promote its next wave of sideline caps for the National Football League. The longtime cap maker will debut its first spot today for the upcoming…

Infographic: How NFL Super Fans Plan to Take in the Season

A glimpse of gameday routines

As September ushers in the official start of football season, fans all over are gearing up to follow their favorite teams—and brand marketers are once again in on the action. In…

Here’s How the NFL Is Beefing Up Its Digital Presence

More livestreaming and a new premium mobile subscription

National Football League games are the biggest draw in broadcast television, with national telecasts averaging more than 20 million weekly viewers last season for one network—NBC—alone. While the league's digital…

Teflon Tom: Why Brady's Brand Remains Bulletproof

Patriots QB's stock goes up following overturned suspension

The NFL season doesn't start until next week, yet Tom Brady just scored a huge victory over the league today, keeping his brand marketability at a championship level. This morning, a…

Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

Seahawks star visits Evine Live

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was…

Pretty Much Everyone Outside New England Believes Tom Brady Is Guilty

New survey shows distrust of Patriots star QB

Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal. But in the court of public opinion, the New England Patriots star has been…

Here's Why Making Super Bowl Media Day a Prime-Time TV Event Is Brilliant

NFL bets on fans' insatiable appetite for football

The answers to "Which Teenage Mutant Ninja Turtle is Seahawks linebacker Bobby Wagner's favorite?" or "What is Rob Gronkowski's favorite number between 1 and 100?" will now play out in…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

Ad of the Day: Rob Gronkowski Ushers in New NFL Season With a Nod to Youth Leagues

Football's powerful present meets its uncertain future

Grey New York juxtaposes the pre-game rituals of New England Patriots tight end Rob Gronkowski with those of a Hispanic neighborhood schoolboy in this understated 60-second launch spot for the…

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