Advertisement

Topic: Nfl

NFL Scores a Touchdown With Female Fans

Links with Marie Claire to promote revamped women's line

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of…

Everything You Should Know About This Year's Fantasy Football Apps [Video]

Which was most impressive?

With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to…

All of San Francisco Hates NFL Red Zone Advertising

Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

The NFL Wants a Piece of the $11 Billion Fantasy Football Market

Will this crowded field have room for a new player?

The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. The Hollywood Reporter explains that, based…

Fans Tell the Story in NFL's New Campaign and Contest

Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

NBA Stamps Its Twitter Handle on the League Ball

Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

Major League Soccer Is Using World Cup Fever to Score New Fans

CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

NFL Exec Says Wearables Could Crack Second-Screen Advertising

But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

NFL Says It’s The Champ of Twitter's Amplify Program

It makes millions from extra sponsorships

The National Football League is huddling with Twitter to score more highlights and exclusive game coverage on the social site through its Amplify program, which lets brands share in-tweet video…

The Redskins Have Been Stripped of Their Trademarks [Updated]

Team will appeal its right to seize your homemade jerseys

Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped…

Advertisement