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Topic: Nfl

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

Ray Rice's Last Sponsor, Nike, Has Dropped Him

No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

Twitter Top 10: Packers-Seahawks Brawl Owns Social Media

But Cowboys and 'Niners fans talked more smack

The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans…

The NFL Catches Much Social Media Heat for Ray Rice Video

Second TMZ clip finally leads to suspension

By posting a video of Ray Rice violently punching Janay Rice, his fiancee then (nee Palmer) and now his wife, TMZ accomplished something months of outrage could not—getting the Baltimore…

Innovative Sports and Entertainment Apps Are a Challenge for Event Marketers

The live experience has to be just as engaging

We are in the midst of a transformational shift in how fans consume and attend live events. Innovations that provide better interactive experiences outside of venues are clearly outpacing those…

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

Perfect (and coincidental) timing as Michael Sam joined the Cowboys

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a…

NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

Visa Rolls Out Online Payments Campaign for NFL Opening Day

Uses gender-neutral ads in bid to broaden appeal

Fall is around the corner, which to many Americans is synonomous with football season. Accordingly, Visa is reminding fans that its Checkout online payment system speeds purchases so they can…

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans

'Click-Off' promo returns for second year

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall. Starting Sept.…

Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies

They make game day 'awesomer'

It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably…

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