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Topic: Nfl

NFL Kicker Gets Operatic in This Video for Dr Pepper Part of soda's 'one of a kind' campaign

Professional football, opera and Dr Pepper: it's a pretty novel combination. But Justin Tucker, the Baltimore Ravens' kicker, apparently loves all three. In a video produced for the soda brand, Tucker…

October 3, 2013, 12:26 PM EDT

Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name? An issue that won't die

In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer. Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder…

September 30, 2013, 9:48 PM EDT

McDonald's Will Join Verizon as NFL-Twitter Amplify Partner Fast-food giant is loving football ads; Twitter continues TV march

If you’re an ad industry player who has watched National Football League games in the last few weeks, you’ve probably noted that McDonald’s has really ramped up its marketing this…

September 26, 2013, 1:03 PM EDT

What Makes a Brand Genius? A brief history of how our tent-pole event was born

True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of…

September 22, 2013, 10:18 PM EDT

Adweek’s 2013 Brand Genius Awards Our annual salute to the brightest minds in marketing

A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners…

September 22, 2013, 10:18 PM EDT

Fox Sports 1 Powers Through Its First Month Startup cable net dominates second-tier players

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor. According to Nielsen data, FS1’s first 30 days…

September 20, 2013, 1:41 PM EDT

NFL Kicks Off ‘Together We Make Football’ Campaign Fan contest launches in tonight’s Thursday Night Football tilt

A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon. A tiny running…

September 19, 2013, 5:46 PM EDT

Will Controversial Sports Team Names Be Gone in Five Years? Prominent Native American activist says yes

Could the National Football League’s Washington Redskins and other pro teams with names that some groups and individuals find offensive shed those monikers sooner rather than late? Perhaps in the…

September 11, 2013, 5:24 PM EDT

Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey NFL Sunday Ticket guys rule

DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike…

September 9, 2013, 9:53 AM EDT

Sporting News Media Lands Deal to Distribute NFL Video Highlights Multi-year deal for sports media company

Sporting News Media has locked up a multi-year deal with the NFL to feature the league's video highlights on the media company's ePlayer, a platform that delivers content to newspaper…

September 9, 2013, 7:00 AM EDT

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