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Topic: Nfl

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory

Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

Cowboys' Gutsy Win Tops TV Twitter Sports Competition

Fox finishes with five of top 10 programs

The Cowboys-Seahawks clash inspired a runaway victory in the TV Twitter sports competition last week giving Fox another reason to be happy with the popularity of its sports programming. The…

Katy Perry to Play Super Bowl Halftime Show

Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

Mobile NFL Fans Share via Facebook Far More Than Twitter

RadiumOne survey shows a 6-1 differential between social platforms

According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or…

NFL Tops Jeter's Last Game in Twitter TV Ratings

Cowboys-Saints contest takes first place

NBC’s Sunday Night Football contest between the New Orleans Saints and Dallas Cowboys came out on top of Nielsen’s TV Twitter ratings for sports programs this past week. The game was…

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot?…

#FreeSimmons Is Trending on Twitter in Support of Suspended ESPN Journalist

Bill Simmons sounded off on NFL commissioner

Grantland editor in chief Bill Simmons' profanity-laced rant about NFL commissioner Roger Goodell may have placed him in hot water with his company, but the public is showing overwhelming support…

The NFL Names Dawn Hudson as Its New CMO

Pepsi marketing vet accepts challenging role

The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer.  "We are looking forward to working…

Old Spice's Man-Robot Sits Down With Drew Brees, and It's Awkwardly Amusing

Cue the jazz, the laughs, and the pain

If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps…

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

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