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Topic: Nfl

Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package Winning bid could go for close to $800 million

The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder…

January 26, 2014, 8:58 PM EST

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26, 2014, 8:56 PM EST

NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note Shape magazine is co-hosting a big bash

Football isn’t just for guys, and marketers are getting wise to it. Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine;…

January 26, 2014, 8:53 PM EST

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl Rooting for bad weather at Sunday’s big game

Specs Who Erin Andrews Age 35 New gig Sunday marks Andrews’ first stint as a Super Bowl sideline reporter. Continuing gig Fox Sports reporter and studio host, Fox College Saturday (FS1) How does the Super…

January 26, 2014, 8:51 PM EST

Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled…

January 20, 2014, 10:16 PM EST

Seahawks' Richard Sherman Gets Hounded by Media in This Perfectly Timed Ad Beats by Dre spot airs same day as post-win trash talk

This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game…

January 20, 2014, 12:31 PM EST

If NFL Logos Were Hipsters Dave Rappoccio redesigns all 32 icons

If you were to draw a Venn diagram of hipsters and the NFL, the circles would likely overlap in just one tiny spot: this oddly fascinating project from comic artist…

January 15, 2014, 11:51 AM EST

Golden Globes Rule Sunday Night At this point, Tina Fey and Amy Poehler should just host everything

NBC on Sunday posted a 10-year high with its presentation of the 71st Golden Globe Awards, and if the half-hour ratings are anything to go by, the night’s most compelling stars…

January 13, 2014, 2:18 PM EST

American Idol Is Ramping Up Its Football Presence Campaign extends well beyond Fox’s broadcast signal reach

As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive. While a rash of promos featuring Idol hopefuls and a kinder,…

January 12, 2014, 9:29 PM EST

Dallas Cowboys Are Tops on TV, if Not in Your Hearts Some of you people have been hate-watching 'America’s Team'

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of…

January 7, 2014, 4:32 PM EST

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