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Topic: Nfl

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

Here’s How Much the Pentagon Paid Sports Teams for Military Tributes

'Paid patriotism' has cost taxpayers $6.8 million since 2012

You know the scene—a stadium full of 60,000 thankful fans gives a standing ovation as the Jumbotron shows members of the military, or an active-duty soldier shows up to surprise…

3 Takeaways From Yahoo's First Global Livestream of an NFL Game

Lower than normal viewership, but no major mishaps

Sunday morning saw a first for the National Football League and its millions of fans: The Buffalo Bills-Jacksonville Jaguars game from London was the first to be made available exclusively…

Why Yahoo Is Treating the NFL's First Online-Only Livestream Like It’s the Super Bowl

More than 30 advertisers are on board

Yahoo is ready for its close-up. On Sunday morning, the 20-year-old Web portal will become the first online outlet to exclusively carry an NFL game when it streams the Buffalo Bills-Jacksonville…

How Will the Fantasy Football Fiasco Affect NFL Teams' Sponsorship Deals?

28 clubs are on the hook

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the…

Every Kid Gets a Trophy? No Thanks, Says Kia in This Sunday Night Football Ad

'Built for football families'

Kia Motors takes on the "participation trophy" culture that's overtaken youth sports in this new national campaign by David&Goliath for the 2016 Kia Sorento, supporting Kia's sponsorship of Sunday Night…

How 6 Powerful Women in Media and Marketing Redefined the Rules of Leadership

It starts with authenticity

Women are having a moment. Ignited by Sheryl Sandberg's manifesto, Lean In, the issue of gender equality became part of the national discourse. And it has remained there thanks in large part…

These 3 New Developments Show Why It Continues to Be Snapchat’s Year

NFL, Burberry and Goldman Sachs jump on

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

An Australian Hilariously Live Blogged Jarryd Hayne's NFL Debut

And it owned social media

Matt Cleary was the real MVP of Monday Night Football, even though it was Tuesday afternoon where he was. The San Francisco 49ers' 20-3 win over the Minnesota Vikings saw the…

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