Advertisement

Topic: Nfl

Pretty Much Everyone Outside New England Believes Tom Brady Is Guilty

New survey shows distrust of Patriots star QB

Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal. But in the court of public opinion, the New England Patriots star has been…

Here's Why Making Super Bowl Media Day a Prime-Time TV Event Is Brilliant

NFL bets on fans' insatiable appetite for football

The answers to "Which Teenage Mutant Ninja Turtle is Seahawks linebacker Bobby Wagner's favorite?" or "What is Rob Gronkowski's favorite number between 1 and 100?" will now play out in…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

Ad of the Day: Rob Gronkowski Ushers in New NFL Season With a Nod to Youth Leagues

Football's powerful present meets its uncertain future

Grey New York juxtaposes the pre-game rituals of New England Patriots tight end Rob Gronkowski with those of a Hispanic neighborhood schoolboy in this understated 60-second launch spot for the…

CBS Is Commanding a Record $5 Million for 30-Second Super Bowl Ads

Up 11% from last year's game

The cost of advertising during the Super Bowl continues to rise, setting CBS up for a record haul for next February's big game. During the company's earnings call on Wednesday, CBS…

His Suspension Upheld, How Big a Hit Did Tom Brady Really Take as a Brand Ambassador?

QB might even score sympathy points

Tom Brady may be sent to the sidelines for a while, but the New England Patriots' superstar quarterback is far from permanently sacked when it comes to endorsement deals. That's the…

Why Sporting Events Have Become the Best Venues to Impress Clients

CAA Sports' Michael Levine says creative options are endless

Specs Current gig Co-head, CAA Sports and Clio Sports Awards juror Base New York Age 43 Adweek: Last month, CAA Sports formed CAA Premium Experience, a hospitality marketing division. I have a feeling we're…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Yahoo Gets the First-Ever Livestream of an NFL Game

League expects to draw big audiences in Europe, Asia

The National Football League and Yahoo have announced a partnership that will make the Sunday, Oct. 25 game between the Buffalo Bills and the Jacksonville Jaguars available on every screen…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

Advertisement