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Topic: Nfl

ESPN Thinks Women Need 'Relationship-Based Rankings' to Grasp Fantasy Football Top athletes are labeled 'marriage material'

ESPN thinks Fantasy Football is too complicated for the female brain to understand, so it's simplifying the stats into terms women will comprehend by posting "relationship-based rankings." An article on ESPNW—the…

August 28, 2014, 6:41 PM EDT

McDonald’s Goes Mobile to Tie Brand to NFL Tailgating Tailgating contest highlights the brand's '14 sponsorship

A range of exclusive Web video offerings, online contests and video game cross-promotions mark the second year of McDonald’s partnership with the National Football League. The three-pronged campaign based on…

August 27, 2014, 5:10 PM EDT

NFL Scores a Touchdown With Female Fans Links with Marie Claire to promote revamped women's line

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of…

August 24, 2014, 7:41 PM EDT

All of San Francisco Hates NFL Red Zone Advertising Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

August 11, 2014, 4:33 PM EDT

The NFL Wants a Piece of the $11 Billion Fantasy Football Market Will this crowded field have room for a new player?

The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. The Hollywood Reporter explains that, based…

August 7, 2014, 7:00 PM EDT

Fans Tell the Story in NFL's New Campaign and Contest Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

August 1, 2014, 10:45 AM EDT

NBA Stamps Its Twitter Handle on the League Ball Will the @NBA branding increase followers?

The National Basketball Association has 10.8 million Twitter followers, but it should have more by the end of next season: After all, it's putting its @NBA handle on the league…

July 31, 2014, 5:53 PM EDT

Major League Soccer Is Using World Cup Fever to Score New Fans CMO Howard Handler lays out his game plan

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim…

July 13, 2014, 7:56 PM EDT

NFL Exec Says Wearables Could Crack Second-Screen Advertising But will brands buy in?

In step with those marketers embracing Google Glass and other wearables, the National Football League is now testing innovations like tech-enabled clothing and on-field tablets for its 32 teams. Even though some…

July 11, 2014, 1:25 PM EDT

NFL Says It’s The Champ of Twitter's Amplify Program It makes millions from extra sponsorships

The National Football League is huddling with Twitter to score more highlights and exclusive game coverage on the social site through its Amplify program, which lets brands share in-tweet video…

June 29, 2014, 7:54 PM EDT

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