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Topic: Nfl

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

Brands Sound Off on the NFL's Brutal Episodes [Updated] Budweiser, Radisson send pro football a message

UPDATE: Castrol, PepsiCo, Procter & Gamble's Cover Girl, Campbell's Soup and Visa have joined the chorus of advertisers criticizing the NFL since this story published yesterday. Anheuser-Busch scolded the National Football…

September 16, 2014, 4:55 PM EDT

Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme #GoodellMustGo image goes viral

The National Football League's problems of the last week are well known. But now social media users—particularly on Twitter—are passing around a Photoshopped version of a Cover Girl ad that's…

September 15, 2014, 5:17 PM EDT

Has the NFL Ever Gotten Off to a Worse Start? Ray Rice, Adrian Peterson cases fuel nightmares for the league's brand

It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons. On Friday afternoon,…

September 12, 2014, 6:21 PM EDT

74% of Packers-Seahawks Google Searches Came Via Smartphone Game-day data underscores mobile's emergence

During last Thursday’s Packers-Seahawks matchup, smartphones were used in 74 percent of Google searches about the game, per the Mountain View, Calif.-based digital giant. And 33 percent of football-related searches…

September 11, 2014, 2:00 PM EDT

Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign Your football self gives your DIY self a pep talk

Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore…

September 11, 2014, 12:03 PM EDT

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women It may be 'toast' if it doesn't, marketers say

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most branding experts and marketing execs say it's making a colossal mistake. In fact,…

September 9, 2014, 1:19 PM EDT

Ray Rice's Last Sponsor, Nike, Has Dropped Him No brand is standing by disgraced NFL player

Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster. The company follows a slew of brands…

September 9, 2014, 12:27 PM EDT

Twitter Top 10: Packers-Seahawks Brawl Owns Social Media But Cowboys and 'Niners fans talked more smack

The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans…

September 9, 2014, 7:12 AM EDT

The NFL Catches Much Social Media Heat for Ray Rice Video Second TMZ clip finally leads to suspension

By posting a video of Ray Rice violently punching Janay Rice, his fiancee then (nee Palmer) and now his wife, TMZ accomplished something months of outrage could not—getting the Baltimore…

September 8, 2014, 10:18 PM EDT

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