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Topic: NFL Network

Fox Sports 1 Powers Through Its First Month

Startup cable net dominates second-tier players

A month after its much-ballyhooed launch, Fox Sports 1 is proving itself to be a much more attractive advertising environment than its predecessor. According to Nielsen data, FS1’s first 30 days…

NFL Kicks Off ‘Together We Make Football’ Campaign

Fan contest launches in tonight’s Thursday Night Football tilt

A new promotional campaign from the National Football League kicks off during tonight’s Chiefs-Eagles game, and the star of the show is a 10-year-old phenom named Samantha Gordon. A tiny running…

Thursday Night Is a Game Changer for NFL Network

Pumped-up roster sends affiliate fees soaring

Adding five Thursday Night Football games to its lineup has paid handsome dividends for NFL Network, enabling the league’s in-house TV outlet to boost its carriage fees by as much…

Fox Sports 1 Studio Shows Stumble Out of Gate

Fox Sports Live, Crowd Goes Wild deliver tiny audiences at outset

After getting off to a fast start a little more than a week ago, Fox Sports 1’s signature highlights show is having trouble finding an audience. According to Nielsen live-plus-same-day data,…

Leon Sandcastle Signs Fake but Funny Endorsement Deal With Under Armour

NFL Network's Super Bowl character keeps on giving

Leon Sandcastle isn't real, but that doesn't mean he's not going places. In fact, the imaginary Hall of Fame cornerback, played by Deion Sanders in Grey New York's amusing Super…

NFL Held Invite-Only Show Right Before SXSW Began

Panels included Twitter, Instagram, Blue State Digital and other notables

Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…

DirecTV May Punt Away Sunday Ticket Rights

Billion-dollar package may be too dear for satellite-TV operator

DirecTV may elect to punt on its exclusive rights to NFL Sunday Ticket. Speaking to investors at a Deutsche Bank media conference in Palm Beach, Fla., DirecTV chief financial officer Patrick…

The Courage to Advertise Without Female Stereotypes

How brands like Huggies, Tide and Target go beyond the clichés

Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the…

It's Game On for Second Screen

While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…

NFL Caps Another Powerhouse Season

While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

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