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Topic: NFL Network

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

Why Major League Baseball and the National Hockey League Are Teaming Up

MLB Advanced Media set to take over all NHL media content

Major League Baseball and the National Hockey League are joining forces. In what is billed as a "groundbreaking new partnership," MLB Advanced Media (MLBAM) is taking over the NHL's Web operations,…

NFL Has a Lot of Leverage in Negotiating TV Deals

Networks forced to play by NFL's rules or go home

When the NFL negotiated with TV networks on the rights to broadcast eight "Thursday Night Football" games this season, the contract stipulated that term was only for one year, that…

This Is How the NFL Is Getting Butts Back in the Bleachers

Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

With NFL Win, CBS Lands an Even Bigger Bang

Network wins rights for new Thursday night package

In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package. While NBC was thought to be…

NFL Now Is About Web Video Ads, Not Cord Cutting

No YouTube, Facebook or Twitter distribution deal—yet

It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com. In fact it's easier to find Bad…

Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package

Winning bid could go for close to $800 million

The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder…

Harry Connick Jr. Says Jennifer Lopez Is His Social Media Mentor

The American Idol judge is a Twitter newbie

Specs Who Harry Connick Jr. Age 46 Accomplishments Grammy Award-winning singer and composer; actor; American Idol judge (Season 13 airs Wednesdays and Thursdays at 8/7c on Fox) Base Connecticut What’s the first information you consume in…

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