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Topic: Nfl

Why Sporting Events Have Become the Best Venues to Impress Clients

CAA Sports' Michael Levine says creative options are endless

Specs Current gig Co-head, CAA Sports and Clio Sports Awards juror Base New York Age 43 Adweek: Last month, CAA Sports formed CAA Premium Experience, a hospitality marketing division. I have a feeling we're…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

Yahoo Gets the First-Ever Livestream of an NFL Game

League expects to draw big audiences in Europe, Asia

The National Football League and Yahoo have announced a partnership that will make the Sunday, Oct. 25 game between the Buffalo Bills and the Jacksonville Jaguars available on every screen…

NBA Ditches Coke for Pepsi After a 30-Year Partnership

Pepsi gets beverage rights for all 4 major sports leagues

By severing Coca-Cola's nearly 30-year relationship with the NBA, PepsiCo will achieve a clean marketing sweep of the four major professional sports leagues this fall. Under the five-year deal, PepsiCo will…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

NFL Star Colin Kaepernick: 'Me and Social Media Have a Love-Hate Relationship'

Kaepernick, Larry Fitzgerald and Drew Brees sound off on digital

National Football League fans watch a player's social media presence almost as closely as his on-the-field performance. No one knows that more than San Francisco 49ers quarterback Colin Kaepernick, who…

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Fox Sports Strikes a Digital Deal With AOL

AOL will host network's online originals, game highlights

Further expanding its sports coverage, AOL today unveiled a multi-year video content partnership with Fox Sports. The new deal includes original Fox Sports digital properties like @TheBuzzer and Garbage Time, game…

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it…

Did Larry Fitzgerald Really Catch All Those Footballs With One Hand in the Visa Checkout Ad?

NFL star says, 'This is what I do!'

Do you have a hard time believing that Arizona Cardinals wide receiver Larry Fitzgerald caught all of those passes with one hand while using Visa Checkout with the other in…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

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