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Topic: Nfl

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl $4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

February 2, 2015, 11:35 AM EST

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad 30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

January 27, 2015, 6:39 PM EST

Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters AstroTurf underfoot and a prize reception desk

In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a…

January 27, 2015, 6:30 PM EST

Retired NFL Stars Follow Their Oddly Specific Dreams in Wix.com's Extended Super Bowl Ad Brett Favre, Emmitt Smith and more join Big Game spot

After teasing its campaign for the past month, website design company Wix.com has now unveiled its Super Bowl commercial. To be accurate, the clip below is an extended version of what will…

January 27, 2015, 8:00 AM EST

Papa John's Will Try to Take 1 Million Pizza Orders During the Super Bowl Game CMO opts for digital campaign over official ad

Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But…

January 26, 2015, 8:12 PM EST

The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence Based on an actual 911 call

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public…

January 26, 2015, 7:30 PM EST

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign Goodby's spots hype the importance of the Xfinity race series

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many…

January 26, 2015, 5:16 PM EST

How Riddell Saved Players' Skulls But Still Got Left With Plenty of Headaches The hard-hitting story of a pioneering helmet brand

In January 2010, President Obama paid a visit to the Riddell athletic goods factory in Elyria, Ohio. On the shop floor, the workers presented the chief exec with a gift—a…

January 25, 2015, 10:00 PM EST

Why the Super Bowl Halftime Show Has Become the Biggest Ad of All Katy Perry, brands poised to win big

For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture…

January 25, 2015, 10:00 PM EST

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

January 14, 2015, 5:27 PM EST

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