Topic: Nfl
While ratings watchers last week predictably enacted the Friday morning ritual of gnashing their teeth and rending their garments over the state of American Idol, those who would suggest that…
National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL owners…
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in…
DirecTV may elect to punt on its exclusive rights to NFL Sunday Ticket. Speaking to investors at a Deutsche Bank media conference in Palm Beach, Fla., DirecTV chief financial officer Patrick…
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…
Medical authorities tell us that somewhere around 1 billion Americans will catch a cold this year—no small part of why marketing authorities tell us that advertising over-the-counter cough remedies is…
While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's…
Much like Twitter, the sports world can be extremely crowded and a complex space to comprehend. But Twitter can also be the ultimate tool for these sports figures, in terms…
There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…
