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Topic: Nexage

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Millennial Media Buys Nexage for $107 Million Bulks up on real-time bidding

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and…

September 23, 2014, 9:35 AM EDT

AppNexus Dials Up Its Mobile Business Aims to be first enterprise ad tech firm in mobile

Despite every year for the past decade or so being proclaimed “The Year of Mobile,” no company has cracked the mobile market to level it on par with online advertising…

April 10, 2013, 12:00 PM EDT

You Shouldn't Trust Mobile Location Data Buyers need to ask better questions

Location data for mobile ad campaigns gets a bad rap these days with advertisers, and for good reason. Sellers, including mobile ad networks, exchanges and publishers, fall short of specifying what…

March 24, 2013, 11:37 PM EDT

Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players Could even alter Apple's favored status among marketers

Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York. Images of the…

March 14, 2013, 6:01 PM EDT

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