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Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap? Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

January 14, 2014, 12:50 AM EST

The Real Problem With The Atlantic's Sponsored Post Debacle proves that above all else, native ads need to feel native

The collective fury of the media chattering class was in full force yesterday evening as journalists, ad folks and casual readers alike sounded off on Twitter over a sponsored post…

January 15, 2013, 12:51 PM EST

Reuters, NewsCred Launch New Entertainment Package Red Carpet Ready aims exclusive awards show coverage at brands, publishers

If you’re a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business. The media company and the content licensing and syndication…

November 16, 2012, 10:08 AM EST

NewsCred Helps Brands Become Publishers Syndication platform partners with real-time ad platform Flite

With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web. Today, NewsCred,…

June 4, 2012, 9:32 AM EDT

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