Topic: NewsCred

Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads

New programs make promoting pins easier

Pinterest is making advertising more accessible with new software for ad-tech companies and their brands. Today, the social bulletin-board site revealed that it built its first ads API for tech…

LinkedIn Ads Can Be Tested and Targeted Like Never Before

Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

Skimping on Fees and Avoiding Journalists: Are Publishers Doing Native on the Cheap?

Could be moving toward an advertorial model

From publishers to creative agencies to writer networks, many seem to be making money from native advertising. But one group that doesn’t always share equally in the booty is journalists. While…

The Real Problem With The Atlantic's Sponsored Post

Debacle proves that above all else, native ads need to feel native

The collective fury of the media chattering class was in full force yesterday evening as journalists, ad folks and casual readers alike sounded off on Twitter over a sponsored post…

Reuters, NewsCred Launch New Entertainment Package

Red Carpet Ready aims exclusive awards show coverage at brands, publishers

If you’re a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business. The media company and the content licensing and syndication…

NewsCred Helps Brands Become Publishers

Syndication platform partners with real-time ad platform Flite

With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web. Today, NewsCred,…