Topic: News feeds

LinkedIn Ads Can Be Tested and Targeted Like Never Before

Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

Brands Are Anxious About Facebook’s Cautious Video Rollout

Autoplay in the News Feed will have major implications

Among the 1.2 billion people on Facebook, there is a select group on a secret mission. No one knows exactly how many there are, but even 1 percent of users is…