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Topic: News Feed

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Facebook Quietly Launches New Ad Policy News Feed advertising frequency doubles

Facebook is toying with its News Feed advertising policy, possibly risking a backlash from marketers who are worried that repeated ads will raise auction prices and force advertisers to seek…

August 21, 2014, 9:56 AM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

Ad Prices at Facebook More Than Doubled Last Quarter Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

July 23, 2014, 8:02 PM EDT

Facebook Just Downgraded 3 Types of Spammy Posts Continues purge of low-quality content

Facebook, in its constant News Feed vigilance, is now going after spam with its latest edict telling page administrators to end shady posting tactics just to expand their reach. This…

April 10, 2014, 5:18 PM EDT

Facebook Goes Big With Right-Hand Rail Ad Redesign Now it looks more like News Feed posts

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked…

April 9, 2014, 12:59 PM EDT

Spredfast, Mass Relevance Unite Social Marketing Systems Industry consolidating into all-in-one players

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan…

April 2, 2014, 1:39 PM EDT

Early Stats on How Facebook Exchange Ads Perform in News Feed Pricier at first but better value

It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off. But only a month after Facebook…

May 7, 2013, 5:47 PM EDT

Facebook Exchange Rolls Into News Feed Testing expansion with TellApart, MediaMath, Nanigans

Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…

March 26, 2013, 1:24 PM EDT

Marketers Cheer Facebook's Reported Hashtag Adoption Move doesn’t have to be zero-sum for Twitter

Facebook may soon add hashtags to its service, according to reports published Thursday by The Wall Street Journal and All Things D. While Facebook wouldn’t be the first social network…

March 15, 2013, 1:54 PM EDT

SoundCloud's New Brand Program Could Help Marketers Crack Facebook’s Music Feed Sound-sharing app rolls out ad product in beta

Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…

March 11, 2013, 9:00 AM EDT

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