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Topic: News Corp.

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

News Corp. Unveils Its Latest Digital Content Strategy

Helping advertisers go viral with new channels, video and content studio

News Corp. is putting a digital spin on its historically print-focused business now that it owns Storyful and Web properties like IAF and Decider. At today's NewFronts presentation, the company opened…

More Top Media Publications Trust Programmatic For Premium Ad Inventory

Time Inc., News Corp., American Media, Wenner Media get on board

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and…

Xaxis Fights Fraud With Money-Back Guarantee for Brands

95 percent of the traffic certified

Call it the resistance—advertisers against the machine. A new guarantee from WPP's Xaxis promises humans are viewing 95 percent of online ads, or your money back. The ad trading technology platform…

News Corp Sells Local Papers

GateHouse Media will manage papers

News Corp has sold its local newspaper group to an affiliate of Fortress Investment Group. The group will be managed by GateHouse Media, a publisher of local newspapers and online…

Tribune Company Separating Newspaper, Broadcast Assets

Shades of the News Corp. split

The Tribune Company is going to spin off its newspapers, including The Los Angeles Times and The Chicago Tribune, into a newly formed Tribune Publishing Company, the company announced this…

News Corp. Split Official

Newspaper business will be nation's biggest

News Corp.’s long-awaited split is official. Rupert Murdoch’s media behemoth Friday completed the separation of its entertainment from its news and information businesses into two publicly traded companies. The new…

News Corp. Split Begins

Preliminary trading starts for publishing spinoff

News Corp.'s publishing spinoff began preliminary trading at a value of $9.1 billion, making it "the biggest U.S. newspaper publisher by market capitalization," according to Bloomberg Businessweek. The preliminary trading is…

Rupert Murdoch's Divorce Will Not Affect News Corp. Split

Wendi Deng's daughters with the mogul will have economic, but not voting, stakes

Rupert Murdoch has reportedly filed for divorce from Wendi Deng, his wife of 14 years. A spokesperson for News Corp. confirmed the story in a tweet. The announcement was made for…

WSJ Offers Buyouts to Staff

Number of offers undetermined

Buyouts have been offered to employees of The Wall Street Journal and DowJones Newswires, Romenesko reported, citing a tip from an anonymous Journal staffer. The staffer said he was given one…

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