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Topic: News

Nearly Half of Second-Gen Hispanics Feel Like Ads Don't Target Them Ethnicity influences brand decisions

By now, it’s obvious that targeting Hispanics in the U.S. means more than just translating an ad into Spanish and casting ethnic stereotypes as spokespeople. For one thing, the first…

May 15, 2013, 6:22 AM EDT

Indie News Channels Look to Break Into Cable Can deep pockets + niche ideologies = success?

As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than…

March 4, 2013, 11:13 PM EST

Carrie Brownstein Wants to Be Funny on Twitter It’s a crapshoot

Who Carrie Brownstein Age 38 Accomplishments Co-creator and star of IFC’s Portlandia; guitarist and singer in Wild Flag (and formerly Sleater-Kinney); onetime employee of Wieden + Kennedy, Portland, Ore. Base Portland, Ore. What’s the…

February 27, 2013, 6:24 AM EST

Deadspin: An Oral History How an irreverent sports site made the big leagues

It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…

January 28, 2013, 12:01 AM EST

Tightening on the Beltway After a hiring binge, D.C. media players go on a diet

Two years ago, while other markets were slashing staffs and closing papers, Washington, D.C., media players were swelling their ranks. Bloomberg LP hired aggressively to build its expensive subscription news…

January 21, 2013, 12:05 AM EST

First Mover: McKay Coppins The BuzzFeed editor on getting out of the campaign bubble

Specs Age 25 New gig Political editor, BuzzFeed Old gig Political reporter, BuzzFeed What’s your role as BuzzFeed’s political editor? It’s to build on the momentum the politics section gained in 2012. Which is…

January 21, 2013, 12:03 AM EST

Old Media, New Tricks Can The New York Times' R&D Lab tech-heads help save the battered news brand?

"You’ll notice we’ve got lots of electronics around—most of which we’ve taken apart,” says New York Times R&D Lab creative technologist Alexis Lloyd, casually sidestepping two turquoise exercise balls. Walking…

November 27, 2012, 4:09 AM EST

Information Diet: Chuck Todd NBC's chief White House correspondent taps into Twitter, downloads newspapers on his iPad

Specs Age 40 Accomplishments NBC News political director and chief White House correspondent; host of The Daily Rundown on MSNBC Base Washington, D.C. What’s the first information you consume in the morning? I wake up somewhere…

November 2, 2012, 7:35 AM EDT

Information Diet: Jillian Michaels The 'Biggest Loser' trainer spends time with 'Dexter' and Jay-Z

Specs Age 38 Accomplishments Health and fitness expert on NBC’s The Biggest Loser (season premiere is January 2013) and Losing It With Jillian; author; investor in popchips brand Base Los Angeles What’s the first…

September 21, 2012, 12:07 AM EDT

Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists…

September 12, 2012, 6:34 AM EDT

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