Topic: NewFronts 2014
Original shows and exclusive deals dominate
By Christopher Heine, David Griner on May. 3, 2014 - 5:04 PM EDT
It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…
Michelle Castillo in a sea of girliness
May 2, 2014, 3:52 PM EDT
A big re-up of PopSugar's 11 greatest hits and the debut of a scripted comedy were among the pretty-in-pink moments last night.
Eight new shows join 11 returning ones
By Michelle Castillo on May. 1, 2014 - 10:03 PM EDT
It was a little too pretty in pink at PopSugar's NewFront in New York on Thursday evening. But, in the midst of all the ice cream waffles and umbrellas dripping…
Sam Thielman finds Bryan Cranston in another new home post-Bad
May 1, 2014, 8:24 PM EDT
New shows with big stars plus a deal with Starcom's Spark. Crackle and Spark. Sounds like an Australian Web design company.
Give brands another option for campaign analysis
By Michelle Castillo on May. 1, 2014 - 3:23 PM EDT
DigitasLBi and SimpleReach are creating the NewFronts Brand Content Index, which is designed to help brands figure out if their ads are making an impact in the digital space. The…
Agency proclaims a 'fearless investment in creativity'
By Christopher Heine on May. 1, 2014 - 2:22 PM EDT
DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…
More brands to launch live programming
By Emma Bazilian on May. 1, 2014 - 11:53 AM EDT
At Time Inc.’s NewFronts debut this morning, People magazine editorial director Jess Cagle jokingly proposed a drinking game in which the audience would take a shot every time the phrases…
Sam Thielman gets a taste of things to come
May 1, 2014, 9:03 AM EDT
The new CEO puts on a good show and introduces intriguing marketing opportunities.
Johnson & Johnson and Heineken have beta-tested 'Google Preferred'
By Michelle Castillo on Apr. 30, 2014 - 11:46 PM EDT
YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…
Also discloses interesting online data
By Christopher Heine on Apr. 30, 2014 - 7:38 PM EDT
At Scripps Networks Interactive's first NewFronts presentation, the media company brought out DIY Network stars Vanilla Ice and Rev Run, Food Network celebrity chef Bobby Flay and a few other…