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Topic: newfront

8 Intriguing Stats About the Current State of Digital Video

Nearly one-quarter of consumers now watch original digital programming

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is…

Discovery Digital Networks Woos Millennials With YouTube Stars and VR

Signs Louis Cole and launches new TLC digital site for women

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content. For its inaugural NewFronts presentation Tuesday at Urbo in New York's Times Square,…

UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox's New Native Ads

Agency nabs notable content-marketing partners

At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising…

AOL's Armstrong Reflects on NewFront Season

Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

Digitas Brings Native Ads to HuffPo

Leverages BrandLIVE platform in deal with Web publisher

Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post. The Publicis Groupe shop unveiled BrandLIVE, a platform that turns ad copy into…

Yahoo's Burning Love Ignites Viewers, Making Brands All Hot

PHD locks in sponsors for next two seasons

In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because…

Highlights From Adweek's NexTech @DCNF

Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

The Problem With the Digital Upfront

Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

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