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The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge Megaphone the Whole Time Barter system at work in holiday stunt

No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5. The brand…

December 12, 2013, 8:43 AM EST

Newcastle Ambushes July 4 by Inventing 'Independence Eve,' Celebrating British Rule The Redcoats get revenge

British brands, understandably, don't have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America's most patriotic holiday to…

July 3, 2013, 9:35 AM EDT

Newcastle Brown Ale Lovingly Salutes Its Founder, and the Worms That Mercilessly Devoured Him History lesson veers off course

"Col. James Porter was laid to rest in Morpeth, where worms began eating his body." Droga5 delivers one of the best commercials ever about a company's founder—for Newcastle Brown Ale.…

April 26, 2013, 4:25 PM EDT

Newcastle Brown Ale Gets Even More Honest Droga5 pairs candid one-liners with still photos in latest 'No Bollocks' ads

IDEA: Most brands are liars—fabulists, fabricators, tellers of half-truths and falsehoods, terrified of disclosing their real agenda (to take your money). In beer ads, the lies are legendary. The beer…

April 1, 2013, 10:58 PM EDT

Newcastle's 'Subtexter' Puts Honest Captions on Your Crappy Photos What you really meant to say

On the heels of College Humor's viral Instagram parody set to Nickleback, Newcastle Brown Ale is offering an app called The Subtexter—part of its ongoing "No bollocks" campaign from Droga5—that…

December 7, 2012, 4:06 PM EST

Grubby Old Miners Help Out in Latest Ad for Newcastle Brown Ale Droga5 mock-exploits the brand's rich heritage

Droga5 and Newcastle Brown Ale continue their comical assault on the clichés of beer advertising with this latest spot, in which the brand's rich heritage is shamelessly faux-exploited and twisted…

April 13, 2012, 9:56 AM EDT

Newcastle Mocks Stella Artois and Its Chalice in New Campaign Droga5 work pokes fun at all beer advertising

As a brand, Newcastle Brown Ale is no nonsense—or as its new ad campaign puts it, "no bollocks." The British beer also has little time for rivals who it believes…

April 2, 2012, 12:02 PM EDT

Beer Billboard Casts Long Shadow Newcastle ad and its 3,000 bottle caps come alive at night

Many's the night I've lain awake and wondered just what a 128-square-foot billboard using 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Now, thanks…

August 15, 2011, 11:08 AM EDT