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Topic: Newcastle Brown Ale

You Need More Than Great Ads to Win at Cannes Agencies get quirky in their video entries

Some recent case-study videos have become just as creative—sometimes more so—than the campaigns they tout. As award show entry numbers swell—the Cannes Lions festival got 37,427 submissions this year, up…

June 9, 2014, 9:54 PM EDT

Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1 Yes, one-millionth of a million dollars

It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay…

June 2, 2014, 9:59 PM EDT

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads Will dominate preroll on Sunday

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social…

January 31, 2014, 5:02 PM EST

Anna Kendrick Isn't 'Beer Commercial Hot' but Is Hilarious in Newcastle's Super Bowl Campaign Brewer continues its ambush

Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this…

January 30, 2014, 12:16 PM EST

Newcastle Brown Ale's Super Bowl Ad Teaser Is the Best You'll See This Year Mega huge laughs from Droga5

God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5)…

January 23, 2014, 8:04 AM EST

The 10 Most Watched Ads on YouTube in December Kobe and Messi destroy the competition

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December. Teaming up for a sequel to their staggeringly successful…

January 10, 2014, 12:56 PM EST

Newcastle Will Drive You Home, If You Talk About Its New Beer Through a Huge Megaphone the Whole Time Barter system at work in holiday stunt

No good deed comes without a little punishment. That's Newcastle Brown Ale's "No Bollocks" take on responsibility messaging, judging by a recent stunt in Los Angeles orchestrated by Droga5. The brand…

December 12, 2013, 8:43 AM EST

Newcastle Ambushes July 4 by Inventing 'Independence Eve,' Celebrating British Rule The Redcoats get revenge

British brands, understandably, don't have much to say around the Fourth of July—until now. Newcastle Brown Ale, among the cheekiest of U.K. marketers, has turned America's most patriotic holiday to…

July 3, 2013, 9:35 AM EDT

Newcastle Brown Ale Lovingly Salutes Its Founder, and the Worms That Mercilessly Devoured Him History lesson veers off course

"Col. James Porter was laid to rest in Morpeth, where worms began eating his body." Droga5 delivers one of the best commercials ever about a company's founder—for Newcastle Brown Ale.…

April 26, 2013, 4:25 PM EDT

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