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Topic: New Zealand

New Zealand finds novel ways to rescue you

Colenso BBDO's latest ads for New Zealand Land Search & Rescue show ghostly doorways appearing, Tardis-like, in the middle of forests, mountains and more mountains. "We'll get you out,"…

August 31, 2009, 9:02 AM EDT

New Zealand reporters get scoops ... or else

Pelting reporters with tomatoes, or dangling them upside down from high above the street, if they don't break big stories? It's part of a promotion by New Zealand news…

August 28, 2009, 9:30 AM EDT

Yetis are not coming to your rescue

Just in case any Kiwis out there were banking on Yetis for mountain rescue, allow New Zealand Land Search and Rescue and Colenso BBDO in Auckland to point out that the…

July 15, 2009, 9:28 AM EDT

Drive safely in spite of the bloody billboards

What were we saying last week about New Zealand safe-driving campaigns? Oh yes, that they're insane. Here, the Papakura District Council resorts to "bloodvertising" to slow motorists down during the…

July 1, 2009, 2:12 PM EDT

Air New Zealand also does long-form nudity

Last month, we posted the 45-second Air New Zealand spot that shows the carrier's employees naked, with painted-on uniforms, to emphasize that they have "Nothing to hide" (at least in…

June 30, 2009, 1:20 PM EDT

Another lovely New Zealand safe-driving ad

Ah, New Zealand road-safety ads. Always so subtle and understated, except when they show children's bloody heads smashed on windshields or, in the new PSA posted above, a dead guy…

June 24, 2009, 10:19 AM EDT

Toyota eyeing the giant-tire-swing business

Call me dense, but I don't see what this Toyota spot from Saatchi & Saatchi in New Zealand has to do with, well, Toyota. In fact, it seems to encompass…

June 11, 2009, 8:47 AM EDT

Air New Zealand employees strip for new ad

Air New Zealand claims it has nothing to hide. This extends from its ticket prices to its unusual decision, as seen in the ad above, to paint uniforms on its…

May 18, 2009, 11:55 AM EDT

National Cleavage Day gets global support

A lot of people still think Twitter is worthless, but if it weren't for the site's trend tracking, I'd never know that today is National Cleavage Day in New…

April 3, 2009, 2:34 PM EDT

Deathbed chainsaw ad irks New Zealanders

This comical spot from DDB Auckland for Stihl chainsaws is harshing some people's buzz down in New Zealand. In the ad, which is pretty tame, a son misrepresents his father's…

March 31, 2009, 4:47 PM EDT

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