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Topic: New Zealand

Air New Zealand Crashes and Burns With Insipid Hasselhoff Video

Air New Zealand's sub-muppet mascot Rico could be described as appealing only if we change the definition of the word to "grating and unacceptable in the extreme." Likewise, watching the…

July 25, 2011, 9:47 AM EDT

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

June 9, 2011, 4:50 PM EDT

Mountain Dew Designs Skate Park to Look Like Giant Pinball Machine

Despite its well-known status as nerd fuel, Mountain Dew also has a base constituency of daredevil extreme-sports dude-bros to consider. Plus, the brand has three new flavors coming out. So,…

June 9, 2011, 8:00 AM EDT

Tween Clothing Brand Ripped Over Girl's Topless Ads

Supre, a popular tween-focused fashion retailer in Australia and New Zealand, is pulling ads amid complaints that its new campaign is too sexy. In print and transit ads and on…

June 6, 2011, 9:41 AM EDT

Hell Pizza reoffends with damned Satanic ad

I always assumed New Zealanders were going straight to hell for getting the world addicted to Kiwi fruit. Now, we can add a sacrilegious promotion from Hell Pizza to their…

April 11, 2011, 8:53 AM EDT

Richard Simmons: fit to fly Air New Zealand

Air New Zealand, whose wacky mile-high antics we've written about many times before, has scored another viral hit with this in-flight safety video featuring Richard Simmons. You may remember Air…

April 4, 2011, 2:01 PM EDT

'Dumb whore' song not great for clothing ad

This spot by Publicis Mojo for New Zealand clothing retailer Hallensteins pretty much fails on all fronts. Chiefly, it incurred the wrath of the country's ad watchdog because it uses…

March 30, 2011, 10:18 AM EDT

Man does 60 things in 60-second ad for DVR

This amusing DDB spot shows how the MySky DVR turns New Zealand husbands into the biggest wussies on the planet. (In contrast, DVRs make Aussies behave like dim blokes—dimmer than…

March 23, 2011, 10:22 AM EDT

Snoop mixes with wrong crowd in airline ad

Air New Zealand's bug-eyed bush-baby spokescharacter, Rico, really has to go. As some observers have pointed out, bush babies aren't native to New Zealand—that would account for his lack of…

March 23, 2011, 9:31 AM EDT

DDB marking 'virgin thighs' with advertising

From DDB New Zealand: "With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their…

March 1, 2011, 12:33 PM EST