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Topic: New Zealand

The Spot: Lost in the Supermarket

Colenso BBDO transcends traditional grocery-store advertising for New World

IDEA: New World, a New Zealand supermarket chain, recently established a national marketing team, replacing a regional model, and wanted new ads that would live up to the feeling of…

Ad of the Day: Monteith's Crushed Cider

Let's alarm our customers, waste their time, and call it a PR masterpiece

It's generally not great when you discover non-food items in your food—a finger in your frozen custard, say, or a mouse stuck to your hot-dog bun. But of course, one…

A Great Beer Commercial for Guys Who Can't Stand Wine

New Zealand brewer just says no

"It was 1987, and New Zealand was going off." That great line launches this amusing spot for DB Export Dry beer (via Colenso BBDO in Auckland), which takes aim at…

Drag-Queen Tampon Ad Pulled for Offending Transgendered

New Zealand spot featured bathroom showdown

Tampon maker Libra has pulled one of its ads from New Zealand television in response to complaints that it ridiculed the country's transgender community. The ad features a blonde woman…

Mary Gets a Positive Pregnancy Test in Church's Christmas Billboard

St. Matthews in the City strikes again

Get a load of this billboard from St. Matthews in the City, a progressive Anglican church in Auckland, New Zealand. I mean, Jesus, Mary and Joseph! Well, only Mary is…

Hugh Hefner's Ex-Girlfriends Star in Airline's Sheep Boys Ripoff

Shannon twins sink even further

Kristina and Karissa Shannon, whom you may remember from when they simultaneously dated Hugh Hefner's living corpse, are now flirting with sheep. Well, not actual sheep—they blow kisses at two…

Lindsay Lohan Is Latest Sad-Sack Celeb in Air New Zealand Campaign

Air New Zealand continues its train-wreck celebrity series by inviting Lindsay Lohan to sit on the "skycouch" and be peppered with sexual innuendo by the carrier's lascivious, foul-mouthed spokes-squirrel, Rico.…

Air New Zealand Crashes and Burns With Insipid Hasselhoff Video

Air New Zealand's sub-muppet mascot Rico could be described as appealing only if we change the definition of the word to "grating and unacceptable in the extreme." Likewise, watching the…

Find Your Canine 'Doggelganger' With This Pedigree App

The Pedigree Adoption Drive in New Zealand has come up with a fun online project called Doggelganger. It's basically human-to-canine pairing software that matches you with your dog doppelganger. Based…

Mountain Dew Designs Skate Park to Look Like Giant Pinball Machine

Despite its well-known status as nerd fuel, Mountain Dew also has a base constituency of daredevil extreme-sports dude-bros to consider. Plus, the brand has three new flavors coming out. So,…

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