Topic: New Zealand

This Survey Shows How Much Travel Bloggers Spend on Trips and Where They Like to Go

Plus, their favorite activities and advice

Want to travel like the pros do? Here's your chance. Travel professionals—writers, photographers and documentarians who spend an average of 88 days a year traveling—shared insights about what makes them hit…

Ad of the Day: This Magazine Cleverly Hid a Dark Message in a Tour of a Luxury Home

Trouble in paradise

Home magazine is one of New Zealand's premier architecture, design and interiors titles, publishing, in its own words, "lavish spreads of inspiring homes, as well as the latest restaurants, art,…

Ad of the Day: Beauty Brand Invents the First Skin Cream That Gives You Wrinkles

Clever product development, plus a brilliant print ad

There are scores of breast-cancer awareness campaigns each year, but this one from Colenso BBDO in New Zealand combines clever product development with a wonderful print ad to memorably break…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

Ad of the Day: Toyota

A cat risks every one of his nine lives for one more ride in that Corolla

Cats hate being packed up in crates and dragged to the vet. But maybe they'll relent—hell, maybe they'll start to enjoy it—if you drive them there in a Toyota Corolla. That's…

Ad of the Day: Tourism New Zealand

A grand new spot fully embraces 'Lord of the Rings' under the theme '100% Middle-earth'

New Zealand, also known as "the Canada of Australia," is famous for a few specific things: sheep, Sauvignon Blanc and as of the last decade, The Lord of the Rings.…

Ad of the Day: McDonald's

DDB commiserates with those who'll have to stay up late to watch the London Olympics

The time difference with London will be exhausting and exasperating for people in some parts of the world as they try to watch the Olympic Games this summer. But instead…

The Spot: Lost in the Supermarket

Colenso BBDO transcends traditional grocery-store advertising for New World

IDEA: New World, a New Zealand supermarket chain, recently established a national marketing team, replacing a regional model, and wanted new ads that would live up to the feeling of…

Ad of the Day: Monteith's Crushed Cider

Let's alarm our customers, waste their time, and call it a PR masterpiece

It's generally not great when you discover non-food items in your food—a finger in your frozen custard, say, or a mouse stuck to your hot-dog bun. But of course, one…