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Topic: The New Yorker

With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising Anthem ad for the new TLX features the famous rocker crooning 'My Way'

Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second…

August 11, 2014, 12:00 AM EDT

Jenny Slate’s Bedtime Routine Includes a Little Weed And the Obvious Child star starts her day with NPR

Specs Who Jenny Slate Age 32 Accomplishments Star of Obvious Child (in theaters now); co-star of FX series Married (Thursdays at 10 p.m.); guest star on Kroll Show, Parks and Recreation, House of…

July 29, 2014, 8:30 PM EDT

With a Redesigned Website, The New Yorker Hires an Ad Agency SS+K lands assignment after a review

The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all.  SS+K in New York has landed the assignment after…

July 29, 2014, 4:44 PM EDT

Will Ronda Rousey Be the Face of the UFC’s Next Major Sponsorship Deal? League in talks with ‘premium apparel line’ to outfit fighters

The next big athletic endorser is not a jock. It’s “Rowdy” Ronda Rousey, the outspoken UFC’s women’s bantamweight champion, who’s the crossover sports celebrity of the moment.  In less than two…

July 27, 2014, 9:41 PM EDT

HSBC Buys Out New Yorker Print, Digital Editions Financial company sponsors this week's magazine

This week, The New Yorker is getting its first-ever multiplatform ad buyout thanks to HSBC. The seven-figure deal promoting the relaunch of HSBC’s Premier consumer program covers the full print,…

June 23, 2014, 12:18 PM EDT

Fast Company Wins Top Honor at National Magazine Awards The New Yorker leads in total wins with four Ellies, followed by New York with three

More than 600 magazine editors gathered in New York tonight for the 2014 National Magazine Awards, where the best writing, design, photography and digital content from the past year were…

May 1, 2014, 10:16 PM EDT

ASME Announces 2014 National Magazine Award Nominees Condé leads the pack with 30 nods

The American Society of Magazine Editors released its list of finalists for the 2014 National Magazine Awards (or “Ellies,” as they’re known in the industry) today, and with a total…

March 27, 2014, 12:00 PM EDT

After New York Magazine Cuts Frequency, Will Other Weeklies Follow? Handicapping the field

New York magazine surprised the media world with its announcement that it will go twice-monthly, but the high printing and distribution costs associated with publishing a weekly magazine aren’t lost…

December 2, 2013, 5:05 PM EST

Orange Is the New Black Star Kate Mulgrew Gets Lost in Netflix Queue Still loves reading

Specs Who Katie Mulgrew Age 58 Accomplishments Plays Galina “Red” Reznikov on the Netflix series Orange Is the New Black; starred on Star Trek: Voyager as Captain Kathryn Janeway; currently working on her…

October 31, 2013, 7:36 PM EDT

Who Killed the Magazine App? 97% of Newsstand apps are now free

The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that’s become all too used to bad news. While print…

October 20, 2013, 10:40 PM EDT

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