New York Yankees | Adweek New York Yankees | Adweek
Advertisement

Topic: New York Yankees

MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

April 10, 2014, 11:59 AM EDT

Fox to Secure Controlling Stake in YES Network Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

January 24, 2014, 7:26 PM EST

Red Sox Drive Solid World Series Ratings Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

October 31, 2013, 6:47 PM EDT

Droga5 Gets Work for New York City Football Club New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

October 9, 2013, 1:22 PM EDT

Fox Enlists Mega-Robot to Promote FS1 Launch Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

August 9, 2013, 4:34 PM EDT

Brands Are Already Using Instagram Videos and Planning for More Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

June 20, 2013, 4:19 PM EDT

Yankees, Manchester City Team Up for MLS Launch New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

May 21, 2013, 6:00 PM EDT

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

August 22, 2012, 2:07 PM EDT

Knicks Fans: Hoopless, Hopeless in New Year Time Warner-MSG scrap puts damper on New York sports

Time Warner Cable subscribers in New York are on the verge of losing MSG, the regional sports network that serves up a steady diet of Knicks, Rangers, Islanders and New…

December 30, 2011, 1:48 PM EST

MLB Playoff Ratings Darken World Series Outlook Weak deliveries, small markets threaten Fox’s Fall Classic

If the MLB playoff ratings are anything to go by, Fox may be in for yet another rough World Series outing. According to Nielsen live-plus-same-day data, Fox’s coverage of the American…

October 19, 2011, 6:47 AM EDT

Advertisement