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Topic: New York Yankees

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans

Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…

MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience

Insurer knows baseball is big in Japan

What do the New York Yankees and Japan have in common? Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda…

Fox to Secure Controlling Stake in YES Network

Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

Red Sox Drive Solid World Series Ratings

Fall Classic rebounds from last year’s low-water mark

In clinching their third World Series title in 10 years, the Boston Red Sox helped Fox post solid, if unspectacular, ratings. According to Nielsen live-plus-same-day data, Wednesday night’s clincher delivered a…

Droga5 Gets Work for New York City Football Club

New MLS team hires agency

New York City Football Club has hired Droga5 as its lead creative agency. NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned…

Fox Enlists Mega-Robot to Promote FS1 Launch

Cleatus comes to life … and he’s bearing down on a city near you

Cleatus walks among us. In advance of the August 17 launch of Fox Sports 1, the network’s marketing and promotions team has brought the animated Fox NFL Sunday robot to life…

Brands Are Already Using Instagram Videos and Planning for More

Stoked marketers quickly whip up 15-second ideas

Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smartphone users act like stylistic photographers—social media creatives are licking…

Yankees, Manchester City Team Up for MLS Launch

New NYC pro soccer club to debut in 2015

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club…

Major League Baseball and Anheuser-Busch Renew Sponsorship Pact

New deal extends through 2018 season

Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…

Knicks Fans: Hoopless, Hopeless in New Year

Time Warner-MSG scrap puts damper on New York sports

Time Warner Cable subscribers in New York are on the verge of losing MSG, the regional sports network that serves up a steady diet of Knicks, Rangers, Islanders and New…

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