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Topic: The New York Times

The New York Times Tries Another Interactive Ad Unit This time, for Prudential

In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page…

April 2, 2013, 11:00 AM EDT

Social Media Reach Helps, but Quality Counts More Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

March 13, 2013, 4:20 PM EDT

Community Star Gillian Jacobs's Biggest Time Suck Is Vine Loves NPR, RuPaul

Who Gillian Jacobs Age 30 Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduate Base Los Angeles What’s the first information you consume…

March 6, 2013, 7:09 AM EST

Jews Are Funnier Than Mormons Take it from a former NYT ombudsman

Specs Who Daniel Okrent Age 64 New gig Co-producer, Old Jews Telling Jokes Old gigs Public editor of The New York Times; new media editor for Time Inc.; author of several books, including Last…

March 4, 2013, 12:00 AM EST

New York Times Launches Incubator Program Only days after a high profile series of buyouts, Times invests in the future

It's no secret that times are tough for the Gray Lady. A recent round of buyouts has seen a pack of top-level talent walk away from the paper, including a…

January 29, 2013, 11:57 AM EST

Sportswriters Go Long Online As the business of print publishing takes a hit, sports journalists find new outlets on the Web for rambling reads

As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But…

January 29, 2013, 7:21 AM EST

Voice: Cutting Out Complexity As media is transformed by technology, don't forget who brought us to the dance: brands

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…

December 11, 2012, 6:14 AM EST

Times Writer Overshares His Lazy, Nasty Side in Column About Oversharing Dated examples, mean anecdotes

Accusing social-media addicts of oversharing is the very definition of shooting fish in a barrel. Yet New York Times columnist Roger Cohen managed to botch the job last week. In…

December 10, 2012, 9:41 AM EST

Information Diet: Fred Armisen Portlandia star is platform agnostic when it comes to his passion for music

Specs Age 45 Accomplishments Co-creator, star of IFC’s Portlandia (the special episode “Winter in Portlandia” airs Dec. 14; Season 3 premieres Jan. 4); Saturday Night Live cast member Base New York What’s the first information…

December 7, 2012, 5:35 AM EST

Slate Scales. But Is It Too Late to the Game? Online news magazine hits traffic milestone

Since Slate launched in 1996, there’s always been the question of whether an online news magazine can attract enough advertising to support high-quality original content without a companion print product.…

November 19, 2012, 12:02 AM EST

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