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Topic: The New York Times

New York Times Launches First Full Mobile Site Redesign Since 2006 Touch-screens everywhere rejoice

Until recently, the New York Times mobile site was exactly the same as it was when it launched in 2006, back when touch-screens were a rarity, the Motorola Razr was…

May 30, 2013, 3:02 PM EDT

New York Times Goes Native With Citi Bike CitiBank-sponsored content will run in The Scoop app

The New York Times has added an update to its things-to-do app The Scoop that promotes the new Citibank-sponsored bike-sharing system. The new feature is a map, carrying a "sponsored"…

May 29, 2013, 10:56 AM EDT

Jill Abramson Isn't a Fan of Native Advertising Worries about 'leaving confusion in readers' minds'

New York Times executive editor Jill Abramson isn't a fan of native advertising. At yesterday’s Wired Business Conference, which attracted some of the biggest names in tech and media, Abramson…

May 8, 2013, 10:59 AM EDT

New York Times Surpasses USA Today as No. 2 Daily Thanks to digital circ growth

U.S. newspapers continue to shed circulation, even as they grow their digital audiences. According to the new Snapshot report from the Alliance for Audited Media (AAM) covering the six months…

April 30, 2013, 12:10 PM EDT

The New York Times Planning Lower-Priced Digital Subs First-quarter revenues, income, ad dollars down

In this morning’s first quarter earnings call, which had revenues down 2 percent, The New York Times Co. announced plans for a number of new initiatives at the flagship paper,…

April 25, 2013, 11:59 AM EDT

The New York Times Defends Putting Ad With Bloodied Man Next to Bombing Coverage Too soon?

The New York Times took some heat from readers on Monday for allowing an online ad showing a bloodied man lying on the ground to appear next to coverage of…

April 24, 2013, 12:55 PM EDT

The Demise of Third-Party Cookies Could Help Premium Publishers Facebook and Google are well positioned

First Safari and now Firefox are blocking third-party companies from dropping cookies on publishers’ sites to protect users’ privacy. Those moves hurt revenues of the smaller publishers that depend on…

April 15, 2013, 10:11 PM EDT

The New York Times Tries Another Interactive Ad Unit This time, for Prudential

In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page…

April 2, 2013, 11:00 AM EDT

Social Media Reach Helps, but Quality Counts More Quantity is not enough for 4A's panelists

Quality trumps quantity. That was the key take-away from a discussion about social media today at the 4A's Transformation conference in New Orleans. In other words, it's great for a brand…

March 13, 2013, 4:20 PM EDT

Community Star Gillian Jacobs's Biggest Time Suck Is Vine Loves NPR, RuPaul

Who Gillian Jacobs Age 30 Accomplishments Stars as Britta Perry on NBC's Community; appears in The Incredible Burt Wonderstone (in theaters March 15); Juilliard graduate Base Los Angeles What’s the first information you consume…

March 6, 2013, 7:09 AM EST

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