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Topic: The New York Times

How Bloomingdale’s Plain Paper Shopping Bags Became So Incredibly Iconic

They're big, brown and all over town

The name Marvin S. Traub probably doesn't ring a bell for most people. But it was the far-seeing Traub who, in the postwar era, "transformed Bloomingdale's from a stodgy Upper…

Don’t Let Scandal’s Joshua Malina Get His Hands on Your Phone

The actor talks pranks and sparring on Twitter

Specs Claim to fame Plays attorney general David Rosen on Scandal; previously also mixed TV and politics as Will Bailey on The West Wing. Base Los Angeles Twitter @joshmalina What's the first thing you…

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

The viewability debate shifts to smartphones

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in the hot seat to provide guidance on…

Q&A: Neil deGrasse Tyson on Which Celebs Are Closet Nerds

Why he won’t tweet anything that’s not educational

Specs Age 57 Claim to fame Astrophysicist and cosmologist; director of the Hayden Planetarium at the Museum of Natural History in New York City; host of StarTalk on National Geographic (season two…

Here Are the Year's Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

2015's class of genius creations

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only…

Can Digital Shops Survive the Branded Content Boom?

Shifting gears to keep up with publishers

With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced…

Why Digitas Isn’t Afraid of Publishers’ Branded Content Studios

They make Vice and CNN better partners

Specs Current gig Chief content officer, DigitasLBi Previous gig Chief content officer at Interpublic Group's UM, head of UM Studios Age 47 Twitter @sdonaton Adweek: What does a chief content officer do? Scott Donaton: It's…

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

AKA NYC's ads lean on entertainment, not critics’ accolades

Specs Who (Front to back) ecd Bashan Aquart, managing partner Elizabeth Furze, content director Jamaal Parham and managing partner Scott Moore What Full-service entertainment marketing agency Where New York, London, Sydney Founded in 2010…

Mario Batali Shares His Favorite Foodie Apps, Blogs and Instagram Accounts

Can you guess his latest TV obsession?

Specs Age 54 Claim to fame Chef and restaurateur; ambassador for the EAT (RED) campaign; co-host of ABC's The Chew (weekdays at1 p.m.) Base New York Twitter @Mariobatali What's the first information you consume in…

For The NYT, Digitizing 16,000 Recipes From Its Past Is Part of Securing Its Future

Food editor Sam Sifton says it's about service

Specs Current gig Food editor at The New York Times Previous gig National editor at The New York Times Age 48 National editor to food editor seems like a big shift. How's that…

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