The New York Times | Adweek The New York Times | Adweek
Advertisement

Topic: The New York Times

Purch Mixes Editorial Reviews Into its Native Ads Higher click-through rate, but is it ethical?

Purch—the online tech and science publisher of sites like Live Science, Top 10 Reviews and Space.com— will allow brands to buy native ad pages that also contain editorial reviews, further…

August 13, 2014, 1:50 PM EDT

New Legacy Ads Trade Anger for Empowerment 1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

August 11, 2014, 4:47 PM EDT

Consumer Groups Claim That CarMax's Ads Are Deceptive Urge F.T.C. to investigate

A coalition of 11 consumer groups is calling on the Federal Trade Commision to investigate CarMax for using deceptive advertising, writes Chistopher Jensen for The New York Times. The groups claim that…

June 25, 2014, 12:35 PM EDT

Top Chef Duels Host Claims Real Housewives Are Saner Than You Think But Bravo's Curtis Stone doesn't sleep much

Specs Who Curtis Stone Age 38 Accomplishments Chef and owner of Maude restaurant in Beverly Hills, Calif.; host of Bravo’s Top Chef Duels (premieres Aug. 6 at 10/9c) Base Los Angeles What’s the first information you…

June 19, 2014, 9:37 PM EDT

Watch Now: Jill Abramson Gives the Commencement Speech at Wake Forest Fired NYT editor in the spotlight

Following her surprising, controversial firing as editor of The New York Times, Jill Abramson is giving a previously scheduled commencement speech at Wake Forest University today. Watch live below.

May 19, 2014, 9:37 AM EDT

FT’s Fashion Editor Is Moving Into Some Big Shoes at The New York Times Vanessa Friedman talks about her plans for content

Over the last year, The New York Times’ Styles department has undergone a serious changing of the guard. The paper lost three of its biggest names—fashion writer Eric Wilson, chief…

April 13, 2014, 9:02 PM EDT

Jake Silverstein Named Editor of New York Times Magazine Editor in chief of Texas Monthly since 2008

Following a months-long search, the New York Times Magazine has finally found a new editor in Jake Silverstein, the editor in chief of Texas Monthly. In an interview with the Times,…

March 28, 2014, 4:07 PM EDT

Bill Keller's Exit From The New York Times Points to Growth in Nonprofit Model Startups face bright future, but challenges, too

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while…

February 10, 2014, 10:41 AM EST

NYT Magazine's Planet Hillary Cover Fails to Deliver Traffic Bonanza Online attention gets a boost, but only just

It’s become a common ploy by magazines to release cover images and articles online before they appear in print in hopes of getting them to go viral and generate needed…

January 24, 2014, 3:57 PM EST

With Redesign, NYTimes.com Unveils Native Ad Platform 'Paid for' labeling throughout

The New York Times recently detailed plans to introduce a native advertising product to its website, and on Wednesday, readers will get to see its first appearance. Dell is the charter…

January 7, 2014, 12:15 AM EST

Advertisement