Topic: New York Life

New York Life Taps 3 Agencies for Integrated Campaign to Reach Millennials and Gen Xers

Anomaly, MediaVest, Weber Shandwick will collaborate

Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X…

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

New York Life Is a True Believer in Organic Content

Organic delivers twice as many leads as paid content

The trend of brands acting as publishers has been around for years, but it’s an intriguing tactic for insurance companies, which typically rely on lead generation and other hard-sell tactics…

March Madness Twitter Ads Tip Off After Buzzer-Beater

'Tis the season for real-time efforts

Earlier this afternoon, Seton Hall guard Sterling Gibbs hit a last-second shot to help his college basketball team upset Villanova, and marketers for New York Life and NBC immediately purchased…

How Brands Use the Ritual of Shaving to Sell Everything

From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

New York Life Completes Creative Search

Euro RSCG succeeds Taxi on the account

New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since 2007,…

New York Life Briefs Finalists

Three shops vie for creative account

New York Life's creative advertising review has entered its final stages.  The company's marketing executives today briefed three contenders—Euro RSCG, TBWA\Chiat\Day, and Carmichael Lynch—and those shops will now prepare for final…

New York Life Visits Shops in Creative Review

Cut to finalists expected next

From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review. New York Life executives are visiting the shops and, based on those…

New York Life’s Search Excludes Incumbent

Company expects to complete process by December

Taxi is not defending in New York Life’s review of its creative business. The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the lead…