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Topic: New York Giants

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Dallas Cowboys Are Tops on TV, if Not in Your Hearts Some of you people have been hate-watching 'America’s Team'

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of…

January 7, 2014, 4:32 PM EST

Verizon Extends NFL Play to Foursquare Ads Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

November 12, 2013, 10:01 AM EST

NFL Flex Schedule a Godsend for NBC Sunday Night Football swaps will keep ratings sky-high

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough. Last night’s Sunday Night Football matchup (Colts-Texans) delivered relatively modest fast national ratings, drawing 15.6 million viewers…

November 4, 2013, 2:10 PM EST

Manning, Denver Scare Up Huge NFL Kickoff Ratings for NBC 25.1 million fans watch as Broncos trample Ravens

Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers…

September 6, 2013, 5:51 PM EDT

Super Bowl Buys: It All 'Ads' Up Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

January 14, 2013, 12:58 PM EST

Information Diet: Ed Burns Actor/director follows Giants in print, taps iPad for virtually everything else

Specs Age 44 Accomplishments Actor, producer, writer, director; his latest film, The Fitzgerald Family Christmas, opened in theaters Dec. 7 Base New York What’s the first information you consume in the morning? I read the…

December 14, 2012, 5:32 AM EST

Mass Relevance Continues Social March Vendor's new product underscores the firm's Buddy Media-like rise

Mass Relevance, which calls brands like Fox Sports, Victoria’s Secret, TaylorMade, Pepsi and New York Giants clients, today is debuting a self-service tool aimed at brands, agencies and media companies.…

September 19, 2012, 9:00 AM EDT

Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he…

September 10, 2012, 12:04 AM EDT

Media Buyers Suit Up for NFL Season NFL Network leverages fantasy draft as a means to sell its 13-game slate

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…

August 23, 2012, 8:00 PM EDT

CBS Halfway to a Super Bowl Sellout Despite GM snub, inventory is in high demand

General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…

May 30, 2012, 6:04 PM EDT

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