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Topic: New York Giants

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business

Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

Despite Season-Ending Injury, Giants Star Victor Cruz Scores Global Ad Campaign for Gap Factory

Brand stands by its man

Being sidelined by a dramatic injury isn't stopping New York Giants star Victor Cruz, who has landed a global endorsement deal with Gap Factory. Cruz will serve as a “global ambassador”…

Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business

New York's sports superstars talk about family, fame and building their mega brands

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in…

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

Perfect (and coincidental) timing as Michael Sam joined the Cowboys

A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a…

Dallas Cowboys Are Tops on TV, if Not in Your Hearts

Some of you people have been hate-watching 'America’s Team'

Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of…

Verizon Extends NFL Play to Foursquare Ads

Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

NFL Flex Schedule a Godsend for NBC

Sunday Night Football swaps will keep ratings sky-high

For NBC, the National Football League’s flex schedule rules can’t kick in soon enough. Last night’s Sunday Night Football matchup (Colts-Texans) delivered relatively modest fast national ratings, drawing 15.6 million viewers…

Manning, Denver Scare Up Huge NFL Kickoff Ratings for NBC

25.1 million fans watch as Broncos trample Ravens

Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers…

Super Bowl Buys: It All 'Ads' Up

Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

Information Diet: Ed Burns

Actor/director follows Giants in print, taps iPad for virtually everything else

Specs Age 44 Accomplishments Actor, producer, writer, director; his latest film, The Fitzgerald Family Christmas, opened in theaters Dec. 7 Base New York What’s the first information you consume in the morning? I read the…

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