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Topic: New York City Subway

How N.Y. Subway Riders Are Playing Virtual Basketball With Carmelo Anthony

A look at Kumho Tire's digital display

The New York Knicks' Carmelo Anthony has had no shortage of endorsement money lately, with Foot Locker, BoostMobile, Isotonix, Degree and Nike's Jordan line among the brands that have written checks…

N.Y. Subway Riders Can Now Shop on Amazon While Underground

Digital out-of-home ads target 1.2 million people daily

Earlier this year, design firm Control Group partnered with New York's Metropolitan Transportation Authority to roll out large digital kiosks underground that display maps of the city's transit systems. Today,…

Turner, CBS Outdoor Tip Off NYC Subway Media Play

High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

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