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Topic: New Year's

Here’s Why the Spectacle of Holiday Windows Is Still Crucial for Brands

Tradition builds good will and foot traffic

Dozens of heads, torsos and rows of various dismembered limbs hang on the walls of a storage room in Spaeth Design's Queens, N.Y., office. They are labeled—'Macy's, '99, Fat Man'—…

How Much Are New Year's Resolutions Worth?

Answer: They're big business for brands

As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study…

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