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360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

Will Whole Foods Dilute the Brand With a Lower Cost Chain? Pilot stores in Detroit, New Orleans, Chicago

Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to…

June 3, 2013, 10:03 PM EDT

Media Agency Bosses Tackle Turnover, Transparency Six leaders talk shop at the 4A's conference

In 40 minutes, they covered a lot of ground. Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything…

March 12, 2013, 1:07 PM EDT

What Advertising Do You Admire and Why? Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

March 11, 2013, 8:41 PM EDT

Campbell Soup Seeks Big Ideas From Small Groups CEO pushes soup giant to move faster, 'think outside the can'

Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future. Accordingly, Morrison encourages company staffers to…

March 11, 2013, 3:15 PM EDT

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

600 Employees Will Be Laid Off at 'Times-Picayune,' Alabama newspapers Advance Publications shifting formats to digital

There's more bad news in store for the New Orleans Times-Picayune, which recently announced plans to cut its daily publishing schedule to just three days a week and shift most…

June 13, 2012, 12:46 PM EDT

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