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Topic: New England Patriots

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

February 2, 2015, 12:02 PM EST

You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian…

January 30, 2015, 8:00 AM EST

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half Following a year of controversy

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is…

January 22, 2015, 1:30 PM EST

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever? Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

January 24, 2014, 2:31 PM EST

Peyton Manning's 'Omaha! Omaha!' Snap Count Creates Most Random Tourism Marketing Ever Midwestern city jumps on real-time opportunity

During yesterday's San Diego vs. Denver NFL playoff game, Broncos quarterback Peyton Manning routinely hollered "Omaha! Omaha!," before getting the ball snapped to him a few dozen times while in…

January 13, 2014, 5:37 PM EST

Wild Card Weekend Puts Up Huge Ratings Last-minute heroics keep NFL fans glued to their sets

In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting…

January 6, 2014, 4:38 PM EST

Verizon Extends NFL Play to Foursquare Ads Geo-social app lands FiOS as advertiser

Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer. Starting this week, Verizon FiOS ads will appear after folks check-in via the mobile app in…

November 12, 2013, 10:01 AM EST

Super Bowl Buys: It All 'Ads' Up Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

January 14, 2013, 12:58 PM EST

NFL Caps Another Powerhouse Season While deliveries dip slightly, football remains the only game in town

While the National Football League remains the last great reach vehicle for advertisers, ratings for regular-season broadcasts were down slightly from 2011. According to Nielsen live-plus-same-day data, the 101 games televised…

January 4, 2013, 4:25 PM EST

Turkey Trot: Lousy Jets Take a Bite Out of NBC Ratings T-Day NFL games show some viewer fatigue

While millions of turkey-glutted couch jockeys tuned in for the three national NFL broadcasts on Thanksgiving Day (Nov. 22), ratings were either down or failed to meet advertisers’ expectations. Per Nielsen…

November 28, 2012, 5:42 PM EST

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