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Topic: new campaign

Spotify Ties Music to Personal Stories in Its New Ads Ogilvy & Mather, David partnered on the push

Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share…

September 29, 2014, 12:26 PM EDT

Cigna Unveils First Work From McCann The ads are tagged, 'Together, all the way'

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.” The push includes 30- and 60-second ads for cable TV, a wellness website…

September 8, 2014, 2:00 PM EDT

Jimmy Dean Moves Beyond Breakfast in New Ads Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

September 8, 2014, 12:50 PM EDT

Mentoring Is the Theme of Dove's New Campaign Features Stanford's football coach in a heavy social media push

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their…

September 4, 2014, 10:57 AM EDT

Land Rover Goes Galactic in Push for New SUV Winner will be among first Virgin space tourists

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space. The campaign, dubbed “Galactic Discovery,” invites consumers to submit a…

September 3, 2014, 4:26 PM EDT

Memorial Sloan Kettering's New Ads Pitch a Message of Hope First campaign from new lead agency Pereira & O'Dell N.Y.

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced…

September 2, 2014, 2:21 PM EDT

Jamaica’s Appleton Rum Gets Gritty in New Ads The 265-year old estate shows off people, pride, rum barrels

The budget-friendly rum category doesn’t have many choices liable to leave the buyer feeling like he’s just bought something artisanal. But Appleton Estate Jamaica Rum is clearly out to change…

August 12, 2014, 11:23 AM EDT

New Legacy Ads Trade Anger for Empowerment 1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

August 11, 2014, 4:47 PM EDT

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

May 5, 2014, 10:55 AM EDT

Milk-Bone Gets Into the Teeth Brushing Business Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

April 16, 2014, 5:33 PM EDT

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