new campaign | Adweek new campaign | Adweek
Advertisement

Topic: new campaign

Memorial Sloan Kettering's New Ads Pitch a Message of Hope First campaign from new lead agency Pereira & O'Dell N.Y.

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced…

September 2, 2014, 2:21 PM EDT

Jamaica’s Appleton Rum Gets Gritty in New Ads The 265-year old estate shows off people, pride, rum barrels

The budget-friendly rum category doesn’t have many choices liable to leave the buyer feeling like he’s just bought something artisanal. But Appleton Estate Jamaica Rum is clearly out to change…

August 12, 2014, 11:23 AM EDT

New Legacy Ads Trade Anger for Empowerment 1st work from 72andSunny is tagged, 'Finish it.'

Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new tagline…

August 11, 2014, 4:47 PM EDT

It Feels Like Summer in JWT's First TV Ad for Outshine Fruit Bars Year-old Nestlé brand launches campaign

Summer may still seem far off—especially on the East coast with its recent soggy weather and tepid temperatures—but JWT’s new campaign for Nestlé’s Outshine frozen fruit bars certainly makes it…

May 5, 2014, 10:55 AM EDT

Milk-Bone Gets Into the Teeth Brushing Business Arnold rolls out new ads for Brushing Chews

Arnold's new campaign for Milk-Bone Brushing Chews features an everyman-type named Ted and his dog, Rudy. The duo appears in a series of online videos and a TV ad that illustrate…

April 16, 2014, 5:33 PM EDT

Statue of Liberty Gets a Makeover in DigitasLBi's New Ad for Frizz Ease First work as lead digital shop for brand parent Kao USA

A new campaign by DigitasLBi for John Frieda's Frizz Ease hopes to get at a woman's emotional connection with her hair. The push centers on a 60-second digital ad, which will…

March 23, 2014, 12:42 PM EDT

Ad of the Day: Miracle Whip Couldn't Be Prouder in Gritty New Campaign These guys know what they like

After years of pleading its case, Miracle Whip unapologetically plants a flag in the ground in a new campaign from mcgarrybowen. Two TV ads breaking Monday feature rough-and-tumble dudes with long…

February 21, 2014, 1:06 PM EST

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away 'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…

January 31, 2014, 8:58 AM EST

ADT Provides Peace of Mind in New Ads From Arnold 'Always there' campaign breaks today

It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad…

January 31, 2014, 6:00 AM EST

Ad of the Day: NBA Stars Deliver Off the Court for League's Tickets Site GSP takes it outside

NBA players are like fish out of water in Goodby, Silverstein & Partners' latest ad for the league. "Delivery Season," which breaks Tuesday night during broadcasts of the first games of…

October 29, 2013, 9:02 AM EDT

Advertisement