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Topic: new campaign

These New Internet Service Ads Aren't Trying to Be Funny, Just Factual With a Wink

Arnold debuts its first spots for CenturyLink

Quiet, plain spoken and droll, CenturyLink's ad campaign from its new lead agency, Arnold, eschews the punch lines of rivals like Time Warner Cable, Optimum and Fios. So, while a current…

GMC Touts Precision in New Ads from Leo Burnett

Brand will double its media spending this year

General Motors said it will doubling down on GMC's media spending for 2015 amid a long-term plan to grow the brand in the next 10 years. The first step in the…

This Business Insurer Surprisingly Applauds Risk Taking

New ads for Hiscox feature gutsy entrepreneurs

In a break with its peers, business insurer Hiscox is running full force into risk. The company's new campaign from Doremus features men and women who took chances to open and…

Spotify Ties Music to Personal Stories in Its New Ads

Ogilvy & Mather, David partnered on the push

Few things are as evocative of memories as music and Spotify is using that emotional connection in a new online and social media push that invites Spotify users to share…

Cigna Unveils First Work From McCann

The ads are tagged, 'Together, all the way'

Cigna today unveiled its first work from McCann Erickson, a rebranding campaign that's tagged, “Together, all the way.” The push includes 30- and 60-second ads for cable TV, a wellness website…

Jimmy Dean Moves Beyond Breakfast in New Ads

Campaign from TBWA\C\D features lunch, dinner items

Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a…

Mentoring Is the Theme of Dove's New Campaign

Features Stanford's football coach in a heavy social media push

Dove Men+Care’s new football-themed "Care Always Wins" campaign puts an equal emphasis on social media and traditional media as it targets youth football coaches who make a difference in their…

Land Rover Goes Galactic in Push for New SUV

Winner will be among first Virgin space tourists

Land Rover kicked off the launch of its new Discovery SUV with a contest that will send the winner into space. The campaign, dubbed “Galactic Discovery,” invites consumers to submit a…

Memorial Sloan Kettering's New Ads Pitch a Message of Hope

First campaign from new lead agency Pereira & O'Dell N.Y.

Memorial Sloan Kettering abandons some of the staples of hospital advertising in a new campaign from Pereira & O’Dell New York that breaks today. Gone are somber testimonials from patients, replaced…

Jamaica’s Appleton Rum Gets Gritty in New Ads

The 265-year old estate shows off people, pride, rum barrels

The budget-friendly rum category doesn’t have many choices liable to leave the buyer feeling like he’s just bought something artisanal. But Appleton Estate Jamaica Rum is clearly out to change…

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