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Topic: New Balance

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last…

New Balance Is Now More Than Just a Sneaker Maker

New campaign positions brand as athletics company

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown…

New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs

Pushes retail sales

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe. Instead…

Campaign Takes On Barefoot Running Craze

New Balance's tagline: 'Like barefoot, only better.'

A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease,…

New Balance running in the wrong direction

As a runner, I'm regularly amused by advertisers' attempts to tap into the zeitgeist of an activity that can at times border on the masochistic. Now, New Balance is…

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