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Topic: New Balance

New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs

Pushes retail sales

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe. Instead…

Campaign Takes On Barefoot Running Craze

New Balance's tagline: 'Like barefoot, only better.'

A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease,…

New Balance running in the wrong direction

As a runner, I'm regularly amused by advertisers' attempts to tap into the zeitgeist of an activity that can at times border on the masochistic. Now, New Balance is…

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