Topic: New Balance
Type
Campaign Takes On Barefoot Running Craze
New Balance's tagline: 'Like barefoot, only better.'
A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease,…
As a runner, I'm regularly amused by advertisers' attempts to tap into the zeitgeist of an activity that can at times border on the masochistic. Now, New Balance is…
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