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Topic: New Balance

Campaign Takes On Barefoot Running Craze New Balance's tagline: 'Like barefoot, only better.'

A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease,…

July 28, 2011, 5:27 AM EDT

New Balance running in the wrong direction

As a runner, I'm regularly amused by advertisers' attempts to tap into the zeitgeist of an activity that can at times border on the masochistic. Now, New Balance is…

October 21, 2009, 12:03 PM EDT