Topic: NeverWet

The Lazy Half of the Internet Is Now Obsessed With Nissan's 'Self-Cleaning Car'

It's not an official paint option ... yet

Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot. The car's coating isn't actually the well known hydrophobic spray owned by Rust-Oleum,…

Artists Create NeverWet Graffiti That Can Only Be Seen in the Rain

Advertising won't be far behind

People are already using NeverWet (aka the silicon-based, water-repellent spray that's been getting all the buzz lately) to waterproof just about anything that can't squirm away. But here's an interesting…

Ad of the Day: Is NeverWet as Lovable in a Polished TV Spot?

Mcgarrybowen follows up viral infomercial

You're sitting at home, trying to unwind in front of the tube after a long day at your challenging white-collar job, and you hear a voiceover. "This is water." But…

Watch the Most Bafflingly Awesome New-Product Demo of 2013 So Far

Not a dry eye in the house for NeverWet

Everyone is raving about NeverWet, a spray-on waterproof coating that Rust-Oleum is manufacturing and distributing in North America in return for royalty payments. I didn't get what all the fuss…