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Topic: Neutrogena

The Inside Story on J&J's Revamped Marketing Mission Under Alison Lewis

Think global in scope, act local in execution

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson, there's a conference room whose glass doors are adorned with an aqua decal of a baby's…

SAV Studios' Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio Where Los Angeles and New York James Shani,…

More Than a Spokeswoman: How Kerry Washington Is Forging True Partnerships With Brands

Scandal star brings creativity and passion to Neutrogena, Clinton campaigns

When she made her debut four years ago as ace D.C. crisis manager Olivia Pope on the ABC drama Scandal, Kerry Washington would not allow herself to dream that the…

The Year's 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell

See why these brands made the cut

The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably…

Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Hands-on way to sell makeup removal product

Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special…

Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign

Company zeros in on targeted advertising

Household beauty brands have long relied on TV advertising to pitch their products to wide audiences. But with more consumers—particularly millennials—moving online, Johnson & Johnson's Neutrogena Naturals is switching up…

Neutrogena Warns Men Not to Wash Their Junk and Their Face With the Same Soap

Yes, it's called Junkface

Neutrogena is very concerned about "Junkface," which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the…

Small Roberts + Langer Packs a Big Punch

How a one-office shop managed to get four J&J brands under its belt

Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes…

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