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Topic: Neuromarketing

How Package Designers Use Science to Influence Your Subconscious Mind Neuro-marketing triggers emotions, not reason

How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based…

June 17, 2014, 10:20 AM EDT

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

This Is Your Brain on Marketing Up close and personal with fMRI

The future of market research has no room for bad teeth. Or Englishmen. It’s 8:15 p.m. at the Rolling Oaks Surgical Center in Thousand Oaks, Calif., deep in the Valley north…

October 3, 2011, 10:14 AM EDT

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