Topic: Neuromarketing

Neuromarketing Isn't Quite There Yet

Advertising Research Foundation notes flaws and benefits

The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…

False memories but real brand experiences

Giving people a personal experience of your brand may be easier than we thought. Apparently, when it comes to personal experiences, people are prone to just making them up. A…