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Topic: Networks

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

It will launch in 2019

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools. As part…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Why Digital Video Players Should Stop Comparing Their Viewership to TV

YouTube, Fullscreen take misleading shots at traditional media

Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart. During YouTube's Brandcast, CEO Susan Wojcicki made…

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London

Looking at a record haul for 2016 Games

Earlier this year, NBC said ad sales for this summer's Olympic Games in Rio de Janeiro were pacing ahead of London in 2012. Now NBC Sports can put a number on…

Showtime Experiments With a Binge-Viewing Model for Its New Andrew Dice Clay Comedy

Releases entire season ahead of premiere

In January, Showtime CEO David Nevins predicted 2016 would be "the year of customized viewing." Now, his network is helping show how. On Sunday, April 10, the premium network will release the…

State Farm Is Being Featured in Tonight's Episode of Black-ish

Insurer integrated into the storyline

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last…

This Report Shows How Brands Lost Sales When They Spent Less on TV

A combined loss of $94 million

Over the next two months, television networks will make their pitch to advertisers about why they should continue spending on TV. The annual upfront season comes as brands allocate more…

Chris Rock Is Funny, Poignant and Doesn't Hold Back During Oscars Opening Monologue

'We want opportunity—that's it'

Chris Rock had stayed silent throughout the #OscarsSoWhite controversy, but the Academy Awards host wasted no time addressing the elephant in the room tonight. "I'm here at the Academy Awards, otherwise…

NBC and American Express Will Replace 30 Minutes of Commercials With Sponsored Content

Includes first sales partnership with BuzzFeed

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn't think the results would come this quickly. BuzzFeed is working…

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