Topic: Network Advertising Initiative
Type
Ad Nets Step Up Self-Regulation
NAI’s Groman hopes to turn around policymaker privacy perceptions
In the ongoing Washington debate over privacy, advertising networks get the worst rap. A billion-dollar business, online ad networks track consumer clickstream activity in order to sell behaviorally targeted ads to…
What Google's Privacy Snafu Means for Self-Regulation
Will lawmakers and regulators call for tougher rules?
Will Google's latest privacy misstep compromise the ad industry's self-regulation efforts? The discovery that Google and a handful of other companies were circumventing the privacy settings on Apple's Safari browser…
More Ad Networks Get Good Privacy Report Card
NAI's Groman to raise privacy bar on ad networks
The number of ad networks complying with the Network Advertising Initiative's strict online privacy code nearly doubled from 2010 to 2011, according to NAI's annual report. The report covers the ad…
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