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Topic: Netflix

3 Market Forces to Master in the Pursuit of the Individual Customer

Only a handful of companies achieve marketing’s 'law of one'

"A person isn't who they are during the last conversation you had with them—they're who they've been throughout your whole relationship." —Rainer Maria Rilke The 20th century economy was all about mass. Mass…

Orange Is the New Black Star Pablo Schreiber on the Perils of Live-Tweeting

Cutting back on bad social media habits

Specs Age 37 Claim to fame Emmy Award nominee for his role as George "Pornstache" Mendez on Netflix's Orange Is the New Black; star of HBO's The Brink; appears in the Michael…

Netflix Transforms Viewer Brainwaves Into Music to Promote Telepathy Show

Playing on Sense8's sci-fi theme

To promote its Sense8 series, created by the Wachowskis and J. Michael Straczynski, Netflix and production company Tool crafted "Brainwave Symphony," an electronica recording made in part by attaching electroencephalograph—or…

Half of 2015's Best-Perceived Brands Predate the Web

Amazon rules, but traditional companies still thrive

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes to the brands we most trust…

José Bautista of the Toronto Blue Jays Shares His Favorite Apps and Cereals

But he won't use Twitter to campaign for an all-star spot

Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; six-time player in the MLB All-Star Game Base Toronto and Tampa, Fla. Twitter @JoeyBats19 What's the first information you consume in the…

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

This Lifestyle Marketing Group Embraces Millennials' Diversity

Helps brands reach today's multicultural audience

Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung What Marketing…

Facetime: Carolyn Everson, Soledad O'Brien and Steve Martin Step Out for Spring

The week's hottest events

Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.

5 Reasons Why Orange Is the New Black Is This Summer’s Best Show

Drop everything, start binge-watching

This summer's TV lineup is packed with more than a hundred new and returning programs, but only a handful are truly worth your time. Last week, Adweek highlighted the season's…

Orange Is the New Black's Yael Stone on Binge-Watching, Podcasts and That Accent

Also, her favorite shows and social follows

Specs Name Yael Stone Age 30 Accomplishments Stars as Lorna Morello on Orange Is the New Black (Season 3 streaming Friday on Netflix) Base New York Twitter @YaelStone Adweek: What's the first information you consume in…

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