Advertisement

Topic: Netflix

Canadian Regulators Back Off Plan to Impose a 'Netflix Tax'

Streaming service won't have to subsidize TV productions

Canada’s equivalent of the FCC has backed off trying to regulate Netflix by dropping a proposal that has become known as the "Netflix tax." The move could have significant implications for…

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies

And some of them are even responsive

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a…

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord

Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands

2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

Finally, Some Actual Netflix Viewer Data

ComScore report breaks down viewership trends

ComScore has been busy: The data measurement company released a report on digital viewership trends gleaned from a survey of 1,159 users, and among the data are some fascinating stats…

US TV Networks Seek to Grow By Expanding Internationally

Reach is integral to their bottom lines

On the eve of network TV executives’ annual pilgrimage this week to Cannes, France, for the global programming bazaar known as Mipcom, Viacom announced last Wednesday it will launch men’s…

Consumers Now Expect Everything to Work on All Devices

Ubiquity is the new data plan

As the conversation around digital advertising focuses around the shift from desktop to mobile, and more recently the supposed promise of the wearables/ Internet-of-things/insert-buzzword-here revolution, a quiet theme is emerging…

French Resistance Crumbles in Netflix Debut

But company still faces stiff cable competition

Netflix broke through some heavy French telecom resistance today as it debuted its video-on-demand service in six more European countries. One of France’s major telecom companies, Bouygues, announced that it…

China Clamps Down on Foreign TV Streaming

Reportedly ready to cap shows at 30%

China is reportedly getting ready to regulate the number of foreign television programs that online providers can stream in its country, The Wall Street Journal reported. The move means even…

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar

63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

Advertisement