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Topic: Netflix

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

Netflix Sure Picked an Interesting Time for This Tweet About Above-the-Law Cops Went live amid backlash over officer's fatal chokehold

As Twitter was erupting this afternoon with outrage over a grand jury's decision not to indict the NYPD officer whose chokehold killed Eric Garner, Netflix made a rather odd marketing…

December 3, 2014, 9:29 PM EST

Comcast Tells FCC It's the Victim and Netflix Is the Villain Cable giant says streaming service slowed itself and pays only 'trivial' access fees

Comcast is tired of Netflix, that's for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the…

December 3, 2014, 5:35 PM EST

How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive NBC pulls the plug, Netflix backs away

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke…

November 19, 2014, 2:48 PM EST

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

November 19, 2014, 1:56 PM EST

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

Canadian Regulators Back Off Plan to Impose a 'Netflix Tax' Streaming service won't have to subsidize TV productions

Canada’s equivalent of the FCC has backed off trying to regulate Netflix by dropping a proposal that has become known as the "Netflix tax." The move could have significant implications for…

November 11, 2014, 8:00 AM EST

Netflix's Fun Outdoor Ads Use 100 Awesome GIFs From Shows and Movies And some of them are even responsive

GIFs have left the nest! The digital video files first made a jump to TV a while back, thanks to Fiat. And now they've ventured all the way outside in a…

October 30, 2014, 3:29 PM EDT

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

October 22, 2014, 12:30 PM EDT

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands 2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

October 20, 2014, 12:01 AM EDT

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