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Topic: Netflix

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

'You can stream it on a phone. You can stream it on your own'

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though…

WPP's Martin Sorrell Says Netflix Needs Ads to Pay for Original Content

Asserts that subscriptions alone are not enough

Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently…

As 2015's Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice

With video, nothing is certain, and anything is possible

While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice. Never have viewers had so many options…

The Future May Belong to Web and Mobile Video, but TV Will Survive

What’s replacing television is, in fact, television

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has…

Dannon's Oikos Helped to Revive Full House, but Won't Be There to Enjoy It

Brand's contract with John Stamos ended in 2014

More than a year before John Stamos lit a nostalgic bonfire with his announcement of a Full House revival, Oikos Greek yogurt had the same idea. The Dannon brand's 2014 Super…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

How the Reality TV King Created 11 Popular Shows and Counting

Mark Burnett on The Voice, The Bible and that epic beard

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront…

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

How James Patterson Went From Adman to Bestselling Mystery Novelist

And now he's out to conquer TV thrillers with Zoo

"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they…

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