Advertisement

Topic: Netflix

Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night The joy of watching together

Tis the season to pile into the family room and argue over what to watch on Netflix. R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed…

December 23, 2014, 11:24 AM EST

5 Ways Television Changed Dramatically in 2014 For ratings, reality TV and streaming, it was a wild year

Television advertising has been a pretty conservative marketplace: You buy Nielsen ratings, you make 30-second advertisements and sometimes you buy product placement. But the sudden ascent of non-Nielsen-rated content has created…

December 17, 2014, 5:10 PM EST

Revealed: The Winners of Adweek's 2014 Hot List Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

December 7, 2014, 8:06 PM EST

TV Viewing Continues to Shift Online Online video streaming jumps 60% from previous quarter

Amid declining television ratings, Nielsen is reporting that more Americans are consuming TV shows online than through traditional channels. According to The Wall Street Journal account, viewership of live television dropped…

December 5, 2014, 11:14 AM EST

Comcast Tells FCC It's the Victim and Netflix Is the Villain Cable giant says streaming service slowed itself and pays only 'trivial' access fees

Comcast is tired of Netflix, that's for sure. The cable giant had to answer a number of difficult questions from the Federal Communications Commission last week after Netflix objected in the…

December 3, 2014, 5:35 PM EST

How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive NBC pulls the plug, Netflix backs away

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke…

November 19, 2014, 2:48 PM EST

Nielsen Will Measure Viewership for Streaming Services Like Netflix and Amazon Now we'll know how many people watch 'Orange Is the New Black'

Nielsen Media, the dominant provider of U.S. television ratings for decades, announced plans this week to begin measuring viewership numbers for content on streaming services. The new data will including…

November 19, 2014, 1:56 PM EST

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

Canadian Regulators Back Off Plan to Impose a 'Netflix Tax' Streaming service won't have to subsidize TV productions

Canada’s equivalent of the FCC has backed off trying to regulate Netflix by dropping a proposal that has become known as the "Netflix tax." The move could have significant implications for…

November 11, 2014, 8:00 AM EST

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

October 22, 2014, 12:30 PM EDT

Advertisement