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Topic: Netflix

Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn't Worry Him

Plus, how 'dominating big nights' paid off for NBC

Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service. Mike Cavanagh,…

Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017

Talking mergers, growth and ad revenue

This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of…

How Gilmore Girls Superfans Reacted to the Show's Triumphant Return on Friday

They waited almost a decade for the Netflix revival

It's been nine long years since Gilmore Girls was last on television. The series finale aired on the CW network in 2007. Fans of the show were left somewhat unsatisfied, as…

Netflix Really Wants You to Watch the Gilmore Girls Revival With Your Mom

Suggests making it a 'date night'

The next time you sit down to watch TV, you might want to call your mom and ask her to join you. A new study from Netflix shows that 62 percent…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers

Will the stunt get other brands on board?

Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that…

Netflix Releases Much-Anticipated Gilmore Girls Revival Trailer

The series will premiere the day after Thanksgiving

With one month until the premiere of Gilmore Girls: A Year in the Life, it's time to commence freaking out. Netflix released a brand new trailer today, full of unseen footage…

Netflix's Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Fans viewed the Luke's Diner filter 880,000 times

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat. On Oct. 5, Netflix recreated the fictional café Luke's from…

Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere

Branded content offers more flexibility

After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their…

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Direct Publisher eliminates app-building hassle

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of…

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