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Topic: Netflix

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

This Lifestyle Marketing Group Embraces Millennials' Diversity

Helps brands reach today's multicultural audience

Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung What Marketing…

5 Reasons Why Orange Is the New Black Is This Summer’s Best Show

Drop everything, start binge-watching

This summer's TV lineup is packed with more than a hundred new and returning programs, but only a handful are truly worth your time. Last week, Adweek highlighted the season's…

Orange Is the New Black's Yael Stone on Binge-Watching, Podcasts and That Accent

Also, her favorite shows and social follows

Specs Name Yael Stone Age 30 Accomplishments Stars as Lorna Morello on Orange Is the New Black (Season 3 streaming Friday on Netflix) Base New York Twitter @YaelStone Adweek: What's the first information you consume in…

No, Netflix Isn't Considering Running Ads. It's Just Testing Promos for Its Own Shows

Outrage at the streaming service was unfounded

Calm down, everyone. Netflix isn't suddenly following Hulu's lead and running ads as part of its service. Earlier today, the Internet virtually freaked out—i.e., reacted in its usual way—after a few…

'Married' Star Judy Greer Won't Get Sucked Into TV Binge-Watching

Instagram, however, is a different matter

Specs Age 39 Claim to fame Star of FX's Married (Season 2 premieres July 16); appears in Jurassic World (June 12) and Ant-Man (July 17); author of I Don't Know What You…

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers. Those days are…

Thanks to Mad Men and Avengers, Actress Linda Cardellini Knows How to Keep a Secret

Bloodline star didn't even tell her publicist about one recent appearance

Specs Age 39 Claim to fame Stars in Netflix's Bloodline; appears in The Avengers and Welcome to Me (both in theaters now); plays Sylvia Rosen on AMC's Mad Men Base Los Angeles Twitter @LindaCardellini What's…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

'You can stream it on a phone. You can stream it on your own'

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though…

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