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Topic: Netflix

Why Actually Talk to People When You Can Just Speak in Netflix References? Streaming service helps you break big news (and hearts) in new ads

To help expand its reach in Canada, Netflix has released a series of new ads that play off the streaming video service's role as a sort of cultural watering hole…

July 14, 2014, 1:45 PM EDT

Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman A disturbing flashback to the '90s Internet

Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested…

June 3, 2014, 4:54 PM EDT

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

May 15, 2014, 9:20 AM EDT

Can't Figure Out What to Watch? Take a Spin With Netflix Roulette Developer gets streaming service's attention by refining results

Once you're done binging on Orange Is the New Black and Scandal, browsing Netflix can start to feel like rummaging through the discount DVD bin at Target. But now there's…

May 1, 2014, 9:55 AM EDT

Here's What Happens When You Ask Netflix to Go to Prom With You Teen's tweet leads to a memorable, movie-fueled night

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company…

April 10, 2014, 9:27 AM EDT

Netflix Revels in the Clichés in DDB's Amusing 'Pep Talk' Ad Vaguely inspiring stuff!

You guys remember that blog post about that ad that did a familiar thing in a fresh way? When a creative team took a clichéd trope and offered a meta…

January 7, 2014, 10:40 AM EST

Streaming Yule Log on Netflix Has Its Own Hilarious Trailer and Director's Commentary 'Don't get too close, or you might get burned!'

The original Yule Log television broadcast dates back to 1966, when WPIX-TV aired footage of a cozy fireplace to cheer up New Yorkers who lived in apartments without one. But…

December 18, 2013, 3:46 PM EST

Tree-Top Ornament Who's Seen It All Finally Gets to See Netflix Streaming This Holiday Deutsch/LA spot spans 34 years

Tesco had its family-through-the-years holiday spot. Now, it's Netflix's turn. In its first work for the brand, Deutsch/LA tells the story of the McDermott family—from the point of view of a…

December 6, 2013, 5:42 AM EST

Season 2 Trailer for House of Cards Is Literally Just Robin Wright Smoking Netflix promo leaves you craving more

Netflix's political series House of Cards got a rapid renewal on the heels of its watercoolery first season, and now it's taking the less-is-more approach to promoting Season 2. The…

December 4, 2013, 5:35 PM EST

Amazon Banks on Valley Appeal to Boost Originals New show Betas won't carry ads, but will feature product placement

With its first original comedy, Alpha House, Amazon Studios went with skewering Washington D.C., a deserving but familiar milieu. But with comedy No. 2, Betas, which debuts on Friday, Amazon is…

November 20, 2013, 3:00 AM EST

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