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Topic: Netflix

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

How the Reality TV King Created 11 Popular Shows and Counting

Mark Burnett on The Voice, The Bible and that epic beard

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront…

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

How James Patterson Went From Adman to Bestselling Mystery Novelist

And now he's out to conquer TV thrillers with Zoo

"Nobody tells you when you pay six figures for a lion for a couple days that, to perform, they have to eat a lot of meat. The problem is they…

How Does SoulCycle Feel About All the Parodies Popping Up on TV?

Pretty good, and the fitness chain is willing to get in on the gag

In case you had any lingering doubt that SoulCycle has exploded from trendy fitness hobby to full-on national craze, look no further than the cycling satires popping up on Comedy…

Ricky Gervais Phones In These Hilariously Honest Ads Introducing Netflix to Australia

All for a 'shedload' of money

Ricky Gervais is the ultimate anti-pitchman in this amusing set of ads for Australian broadband and cable company Optus, promoting its deal to bring Netflix to the country. The creator of…

3 Reasons to Believe Great Original Programming Is the Future of Digital Video

Awards, Amazon and a hunger for storytelling

Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning. As we look to the fourth annual Digital Content…

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History

Not that he has to run

The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of…

Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast

Want everything this slow?

Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet. It…

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